Growing challenge of collecting customer data and balancing privacy
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions.
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.