fbpx

Greenwashing

Greenwashing

Greenwashing

As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.

Greenwashing

Greenwashing

Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.

Greenwashing

Greenwashing

Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.