Greenwashing
Soon-to-be-passed laws will put corporate greenwashers ‘in the crosshairs of the regulators’, legal experts warn.
Soon-to-be-passed laws will put corporate greenwashers ‘in the crosshairs of the regulators’, legal experts warn.
Environmental groups place spoof ads on around 400 OOH sites in European cities to accuse big auto brands of greenwashing.
The brand is to sponsor the COP27 climate-change conference in Egypt in November. But environmentalists say it’s a sham.
UK business amends its constitution to allow Nature the same voting rights as any other company director on corporate decision-making.
Brandalism group aims to embarrass airlines and wants advertising agency employees to refuse to do work for high-carbon clients.
Oil companies spend big on ‘green’ PR, but only 12% of their average capital expenditure on low-carbon investments, research finds.
Sponsorships and certain other forms of marketing are still permissible in spite of the ban, Greenpeace and other activist groups complain.
As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.