Key business lessons from a Kenyan retailer selling from an open cart
How closing his unprofitable small food stalls and opting for a hawker’s cart proved a game changer for an informal trader.
How closing his unprofitable small food stalls and opting for a hawker’s cart proved a game changer for an informal trader.
Informal channels account for between 40% and 90% of total food sales in most countries in the region, international market researcher says.