Customer Loyalty
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.
Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.
Researchers study which social media posts make loyalty programme customers more likely to purchase something, versus other clients.
Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.