Hedonism drives luxury brand loyalty, not quality or brand love
Consumers are more attuned to how they see the brand as a vehicle for their self-expression and social approval.
Consumers are more attuned to how they see the brand as a vehicle for their self-expression and social approval.
Branding expert says this is because they don’t have a convincing, precise and emotional story that is told through the eyes of the clients.
Luxury sector is more than 20% up this year, and the good times will likely roll until the end of the decade, report says.
Study finds that marketers of luxury goods are worried they may not be able to ensure traditional quality, exclusivity and tradition.