Ipsos acquisition strengthens its operating capabilities in West Africa
Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.
Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.
December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.
IMM Fridays breakfast event hears how the rapid growth of online research techniques is changing the face of consumer insight in Africa.
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.