Rum brand spices up its marketing with a new pan-African campaign
Captain Morgan debuts its first pan-African campaign with a 45-second locally made TV commercial accompanied by digital and social edits.
Marketing Campaigns
Barbie movie’s marketing juggernaut is finally on the big screen
After huge global promotion and a dizzying array of brand extensions, the famous doll attracts huge cinema audiences on its debut weekend.
Insurer launches fun campaign to stop the scourge of ‘hold music’
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Marketing Gimmicks
Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.
Africa Day
Social media giant wants to amplify the voices and stories of people and businesses from across Africa that are impacting the world.
Marketing Campaigns
Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.
Brand Campaigns
Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.
Marketing Campaigns
Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.
Marketing Campaigns
Temporary statues grab attention as they share space with some of London’s most famous tourist landmarks.
Marketing campaigns
Popular children’s toy brand uses humour to appeal to its growing worldwide market of adult shoppers.
