Marketing Gimmicks
Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.
Marketing Campaigns
Africa Day
Social media giant wants to amplify the voices and stories of people and businesses from across Africa that are impacting the world.
Marketing Campaigns
Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.
Brand Campaigns
Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.
Marketing Campaigns
Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.
Marketing Campaigns
Temporary statues grab attention as they share space with some of London’s most famous tourist landmarks.
Marketing campaigns
Popular children’s toy brand uses humour to appeal to its growing worldwide market of adult shoppers.
Influencer marketing
Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.
