Personal Branding
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Technology and digital strategies have become integral to the marketing process. Mastering the necessary skills is now a basic requirement.
More than 80 percent of businesses questioned for a UK survey said they wanted to employ more marketing staff this year.
An evolving global marketing landscape is bringing with it a change to the way CMOs of the future must operate.
The world of work has changed dramatically and rapidly since the onset of Covid. Marketers and employers must come to terms with the reboot.