First-Party Data
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions.
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions.
Strategic Marketing for Africa has spoken to local industry players as they prepare for the eventual loss of third-party data on Google Chrome.
CMOs must push for a data-informed organisational culture and reduce internal cognitive biases to get maximum benefit from their data.
Almost half of top marketers questioned in global study say that access to the right customer data is ‘hit or miss’.