Marketing institutes

AMC Member News

IMM Fridays breakfast event hears how the rapid growth of online research techniques is changing the face of consumer insight in Africa.

Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.

Marketers need to appreciate how young people understand brands and consume information at different stages of their development.

Institute’s AGM hears of ambitious plans, including expansion of the Ghana Customer Satisfaction Index that launched in 2021.

Institute of Marketing Management relaunches in South Africa and kicks off with first of planned monthly breakfast events.

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