Marketing ROI
Despite evidence that shows it’s a bad idea, marketing budgets are often the first to be scrutinised and tightened in times of uncertainty.
Despite evidence that shows it’s a bad idea, marketing budgets are often the first to be scrutinised and tightened in times of uncertainty.
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Marketing spend in 2022 will be almost 10 percent of total company revenue, with ‘traditional channels’ showing a surprising rebound.
Investing in the right marketing analytics tools can set businesses – and their marketing teams – up for immediate success.