Marketing Budgets
Marketing spend in 2022 will be almost 10 percent of total company revenue, with ‘traditional channels’ showing a surprising rebound.
Marketing spend in 2022 will be almost 10 percent of total company revenue, with ‘traditional channels’ showing a surprising rebound.
But understanding remains low and only 15% of people know what it is and can explain it to someone else.
Trend-spotting is an important skills for successful marketers. So too is moving quickly to capitalise on them.