Media Buying
The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.
The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.
Desktop’s share of digital adspend may become negligible over the next decade, as consumers increasingly use mobile technology to access the internet.
As the pandemic’s impact on daily life wanes and consumers return to ‘real life’ activities, OOH and cinema adspend are bouncing back.
Exclusive SSA sales partner for digital media brands such as Twitter, Spotify and Snapchat acquired by global media player.
Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.