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Media Strategy

OOH Media

OOH Media

Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.

OOH Media

OOH Media

Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.

Media Research

Media Research

Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.

Media Buying

Media Buying

The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.

Media Buying

Media Buying

Netflix has never accepted paid advertising, but may follow video-streaming competitors in doing so as subscriber numbers drop.

Media trends

Media Trends

Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.