Media Landscape
Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.
Media Strategy
Media Buying
Netflix has never accepted paid advertising, but may follow video-streaming competitors in doing so as subscriber numbers drop.
Television Viewing Trends
Traditional television is still attracting significant ad spend, but this is slowly but surely moving to newer forms of TV viewing.
Media Strategy
Marketers wanting to target TV audiences in two Portuguese-speaking African countries now have two new options to consider.
Media Trends
Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.
Pamro Hold Annual Conference
‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.
