Media Strategy Archives - African Marketing Confederation

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Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.

Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.

Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.

The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.

Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.

Netflix has never accepted paid advertising, but may follow video-streaming competitors in doing so as subscriber numbers drop.

Traditional television is still attracting significant ad spend, but this is slowly but surely moving to newer forms of TV viewing.

Marketers wanting to target TV audiences in two Portuguese-speaking African countries now have two new options to consider.

Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.

‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.