YouTube ad revenue set to power ahead in 2023 after 2022 slowdown
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.
The change will make it easier for buyers to purchase advertising space being sold on AdSense, company explains in a blog post.