Brand Protection
With the world’s biggest online marketplace due to establish a shopping presence in Africa in 2023, CMOs must ensure brands are protected.
Online retailing
E-Commerce
Global technology publication predicts online shopping on the continent is set to become ‘highly lucrative’.
E-Commerce
Leaked documents published in the US apparently show that Amazon.com will target South Africa and Nigeria early next year.
Retail Strategy
Fashion outlet in California combines a personalised physical in-store experience with the best that technology can offer.
Digital Retailing
Study finds that marketers of luxury goods are worried they may not be able to ensure traditional quality, exclusivity and tradition.
E-Commerce
Tech giant aims to cut down on online shopping sessions that are abandoned because consumers can’t find the product they’re looking for.
Black Friday + Cyber Monday
Spending on Black Friday and Cyber Monday is reducing because retailers are now extending the discount deals over a longer period.
E-commerce scams
Rise in online shopping equates to more dubious e-commerce sites that damage consumer confidence and result in lost revenue for businesses.
