Posts that align with organisational values are most successful
Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.
Online strategy
Social Media Strategy
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Online Strategy
Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies to bring Web3 tools to marketers.
Website Design
Given that most potential customers will visit your website before making buying decisions, its vital to make a positive impression.
The Internet
Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.
Social Media
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
Website Strategy
Your company website is not merely to showcase what the business is all about, but must enhance credibility and generate sales leads.
Online strategy
Being online is critical for any businesses. But a new study is emphasising the high expectations of Millennials and Gen Zers.
