Posts that align with organisational values are most successful
Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.
Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies to bring Web3 tools to marketers.
Given that most potential customers will visit your website before making buying decisions, its vital to make a positive impression.
Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
Your company website is not merely to showcase what the business is all about, but must enhance credibility and generate sales leads.
Being online is critical for any businesses. But a new study is emphasising the high expectations of Millennials and Gen Zers.