Online – African Marketing Confederation

New level of maturity in Nigeria’s e-commerce marketplace, says Jumia

Most recent Black Friday period demonstrated how increasing consumer familiarity with online shopping is driving ongoing demand.

Certain restrictions on TV and online advertising aimed at kids. Health sector sees it as a first step towards a total ban.

Newly published research explores what drives different types of people to defend brands, and how companies can appeal to each type.

Nearly half of global shoppers often abandon their online shopping cart because the digital experience is too frustrating, study finds.

Chinese-based fast-fashion company joins brand names such as Apple and Chanel in Anti-Counterfeiting Coalition.

The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?

Cyber security body in the UK cautions that scammers are becoming increasingly sophisticated and AI makes dodgy deals harder to detect.

Advertising budgets are focused on TV and digital. But people are most receptive to ads on less intrusive offline platforms.

How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.

People who rely on blogs, reviews and influencers for buying decisions want platforms that reduce suspicion of misrepresentation.