OOH specialist appoints new Head of Group Marketing and Services
Ruchelle Mouton brings extensive out-of-home media expertise to her new senior marketing role at Tractor Outdoor.
Out-of-Home Media
Is this the most famous and iconic OOH activation of all time?
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
Dentsu Africa partners with Asian-based Moving Walls on DOOH platform
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
OOH has ‘positive dynamics’ driving the sector forward, forum told
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
Out-of-Home Media
The aim is to promote growth of the sector and to update best practice for the burgeoning digital OOH era.
Out-of-Home Media
Digital out of home spending is on the rise, but classic OOH still attracts almost two-thirds of all OOH revenue.
