The branding and revenue benefits of a world record-breaking attempt
Nigerian chef Hilda Baci’s Guinness World Record attempt for nonstop cooking attracted widespread interest and will enhance her brand.
Nigerian chef Hilda Baci’s Guinness World Record attempt for nonstop cooking attracted widespread interest and will enhance her brand.
Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.