Podcasting under the spotlight at inaugural IMM Friday FlashTalk
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
American Girl, a premium toy and publishing brand for girls, recently unveiled its own podcast network. It joins the likes of Barbie.
A study by the Interactive Advertising Bureau (IAB) and consulting firm PwC predicts podcast ad spend in the US is set to more than double.