Public relations – African Marketing Confederation

How KitKat turned a potential crisis into a public relations opportunity

When more than 400,000 of its chocolate bars were stolen, the brand didn’t go ‘formal’. Instead, it went on a clever PR offensive.

AI-powered tools giving PR teams concrete ways to improve operational efficiency and gain the insight needed to measure brand performance.

Roberta Makhambeni promoted to Senior Vice President: Client Experience and will lead the agency’s public sector practice in Africa.

Taazima Kala, GM of a Gaborone-based public relations agency, elected as a Fellow of the Chartered Institute of Public Relations.

If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.

Henning leverages 15 years’ experience within the business to run day-to-day operations, while CEO Madelain Roscher focuses on expansion.

If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.

If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.

On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.

Public relations giant says it wants to provide more on-the-ground presence for its current and potential client base in Nigeria.