Reputation Management
Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.
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Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.
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Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
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Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Study says the international media narrative around Africa sticks to old stereotypes, with economic ‘good news’ largely ignored.
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.
Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.
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Consumer watchdog believes some fashion brands may be making misleading claims about environmental credentials in their marketing.
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The rise of online and social media has massively accelerated the velocity and impact of reputational damage.
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