If people don’t understand what you’re telling them, they don’t trust you. So why present customers with a complicated contract?
Researchers find there’s marketing opportunity in using plain language Read More »
Study finds that, in the US market, package size, ingredients and brand name are bigger drivers of purchases than sustainability.
What shoppers say about sustainability doesn’t match how they spend Read More »
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
Want to make a sale? Pitch in public and give the customer more space Read More »
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Researchers decode the science of creating engaging travel videos Read More »
Study of the global luxury watch sector shows how a brand’s ‘coreness’ positively affects the prices of its products.
The value of being seen as part of a well-connected group of brands Read More »
Products with vivid packaging colours are consistently perceived as more potent or effective than those with muted tones.
Study shows how bold packaging colours impact consumer behaviour Read More »
Man’s best friend may also turn out to be a CMOs best friend at a time when many consumers have ‘influencer fatigue’.
Here’s how to put some bite into your influencer marketing strategy Read More »
While automation can enhance lead engagement, it should complement – not replace – human interactions, researchers find.
Automated lead nurturing can boost your sales – but only sometimes Read More »
Many popular TikTok video ads don’t boost sales. Academics say they have a tool that can predict which ads will drive product sales.
Researchers claim to have cracked code on selling power of TikTok ads Read More »
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Luxury goods: ‘Progress-focused’ wording beats ‘sustainable’ terms Read More »
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.
