Loyalty Programmes
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
Rewards Programmes
Customer loyalty
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
Rewards Programmes Embracing Cashback Strategies to Engage Consumers
Yes, rewards programs do open the door to cashbacks – but consumers still have to walk through it.
Rewards Programmes
There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.
