Loyalty Programmes
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
Yes, rewards programs do open the door to cashbacks – but consumers still have to walk through it.
There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.