Social Media Marketing – African Marketing Confederation

Marketers beware: Now we have the rise of the ‘de-influencer’

Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.

‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.

Just under 25% of the population is now connected online and a little over 4% of Ugandans are active social media users.

Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,

Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.

Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.

New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.

Influencer originality, follower size and sponsor salience enhance the efficacy of a message. But over-posting and new products diminish it.

An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.

Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.