Sports Marketing Archives - African Marketing Confederation

Sports Sponsorship

A proposed deal to spend almost US$52-million with English Premier League team Tottenham Hotspur is highly unlikely to go ahead.

Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.

All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.

Manchester United and Portugal striker has more followers than anyone else on Instagram. But his marketing endorsement comes at a price.

Brand is celebrating the passionate journey of football fans around the world through a new campaign called ‘Believing is Magic’.

Beer brand Budweiser teams up with trio of global soccer stars to offer fan prizes and begin the pre-tournament hype.

When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.

With the growth of connected devices, almost 41% of global sports fans now stream live sports through digital platforms.

Global sports brand ditches Manchester United and England player Mason Greenwood in the wake of his arrest.

Study of sports industry in 2021 says Nike leveraged a massive 16 236 commercial partners on social media to produce US$617m in ad value.