Sports Sponsorship

Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.

Brand Ambassadors

Sponsorship agreement worth an estimated US$11-million a year terminated over NBA star’s ant-semitic social media stance.

While Budweiser was caught off-guard by a surprise alcohol ban in stadiums, the company is taking a philosophical stance.

All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.

Researchers at Australian university identify 51 partnerships between sports organisations and coal, gas and oil brands in the country.

Brand is celebrating the passionate journey of football fans around the world through a new campaign called ‘Believing is Magic’.

Beer brand Budweiser teams up with trio of global soccer stars to offer fan prizes and begin the pre-tournament hype.

info@africanmarketingconfederation.org