Adidas signs a kit deal with English Premier League up-and-comers
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
UK personalities are leading calls for sponsorship deal to be cancelled due to bank’s involvement in fossil-fuel projects.
Brand will create fanwear that targets Formula 1’s different audiences with lifestyle and motorsport collections.
A proposed deal to spend almost US$52-million with English Premier League team Tottenham Hotspur is highly unlikely to go ahead.
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
Sponsorship agreement worth an estimated US$11-million a year terminated over NBA star’s ant-semitic social media stance.
While Budweiser was caught off-guard by a surprise alcohol ban in stadiums, the company is taking a philosophical stance.
All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.
Researchers at Australian university identify 51 partnerships between sports organisations and coal, gas and oil brands in the country.
Brand is celebrating the passionate journey of football fans around the world through a new campaign called ‘Believing is Magic’.