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Sustainability

Greenwashing

Greenwashing

As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.

Sustainability

Sustainability

Putting a higher price tag on certain unsustainable items doesn’t necessarily discourage purchase. In fact, the opposite may apply.

Climate Change

Climate Change

Most people want to see that brands are making the right choices about the environment, and 59% are willing to boycott those that err.