The Metaverse
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
The Metaverse
The Metaverse
While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.
The Metaverse
Financial services group Nedbank stakes its claim to a ‘village’ in the new digitally enhanced world of Ubuntuland.
The Metaverse
Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.
The Metaverse
But understanding remains low and only 15% of people know what it is and can explain it to someone else.
The Metaverse
Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.
The Metaverse
As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.
The Metaverse
As marketers realise the potential of the fledgling metaverse to tap into consumer audiences, their agencies are rushing to build capacity.
The Metaverse
The metaverse will impact every business that consumers interact with every day, creating new opportunities and challenges for organisations.
