Many popular TikTok video ads don’t boost sales. Academics say they have a tool that can predict which ads will drive product sales.
Researchers claim to have cracked code on selling power of TikTok ads Read More »
Kantar report finds TikTok is again the most innovative advertising publisher, while YouTube is the most trusted platform.
More marketers are reducing X advertising spending than ever before Read More »
Canadian academics find that brand-sponsored campaigns are more effective when using smaller creators. But there are exceptions.
Study of TikTok influencers emphasises the ‘authenticity’ challenge Read More »
Rachel Karanu brings over 15 years of sales experience to role, where she will work closely with prominent global platforms such as TikTok.
Aleph appoints Client Partner Lead for the East Africa region Read More »
The old guard of search engines is being challenged as younger people turn to Instagram and TikTok for search and discovery.
Seismic shift in search as Gen Z consumers no longer ‘Google it’ Read More »
Mark Zuckerberg’s Instagram platform grew its downloads by 20% last year, versus only a 4% increase for TikTok, report says.
Instagram is reeling in new users, while TikTok’s growth slows Read More »
Global marketers think TikTok is an innovative advertising platform, but less trustworthy than many other social platforms.
TickTok is Innovative Read More »