Advertising
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Traditional advertising
Customer Loyalty
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
Social Media Strategy
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Traditional Advertising
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Traditional Advertising
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
