Travel and Tourism
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
Travel Marketing
Tourism Marketing
But concern that cuts to the national tourism budget will, instead, hinder the sector’s growth and benefit East African travel rivals.
Travel Marketing
Accommodation giant says more focus on brand building and PR, as well as a new ad campaign, has helped drive a post-lockdown comeback.
Tourism marketing
International hotel group’s decision to invest heavily in West and Central Africa should create confidence and help to lure visitors back.
