Audience Measurement
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
Is this a new dawn for the media measurement industry, where traditional TV measurement is being challenged by new consumer viewing habits?
Aim is to give advertisers, marketing agencies and TV networks detailed viewership figures for specific ads, rather than averages.