Programme

AMC 3rd Annual Conference 2024

Join us for an unparalleled marketing experience at the upcoming conference hosted by the African Marketing Confederation (AMC) in Kenya. From August 28th to 30th, 2024, immerse yourself in insightful discussions, cutting-edge strategies, and industry trends that are shaping the future of marketing across the continent. Engage with top-notch professionals, network with like-minded individuals, and gain valuable insights to propel your marketing initiatives forward. Don’t miss this opportunity to elevate your marketing game and be part of Africa’s marketing revolution.

Programme TBA

Tuesday | 28 August 2024

07h00

BREAKFAST

08h30

PRESENTATION: Time To Go Back To Our Roots
Culture as the new marketing currency in Africa
Pheodor Mundia – Head of Marketing, East & Southern Africa – Upfield (Kenya)

09h30

PRESENTATION
Leadership: Growing Resilient People & Adaptive Leaders
Identifying problems/solutions, monetization and scaling.
Yaw Nsarkoh – Portfolio. Advisor. Investor. Strategist (United Kingdom)
Doreen Asaasira Muhangazi – Chief Human Resource Officer (Uganda)

10h30

TEA BREAK

11h00

PRESENTATION
The Contribution Of Marketing To The Success Of AfCFTA
The opportunities, the challenges, the policies & the progress
AfCFTA Representative

11h40

PANEL DISCUSSION
Brand Success Across Africa – Brands That Have Achieved
Success Across The Continent
George Arodi – Chief Executive Officer, Uganda Baati Ltd

13h00

LUNCH BREAK

14h00

PRESENTATION: Global Marketing Skills

James Sutton – Strategy and Commercial Director – CIM (UK)

14h45

PRESENTATION

15h50

Sunset Boat Cruise on Lake Victoria

19h00

Moonlight Dinner Party

Conference Day 2

Wednesday | 28th August 2024

07h00

BREAKFAST

09h00

CLOSING PLENARY
Marketing and ICT – Working together to attain Africa’s $3.4 trillion opportunities
TICONA Representative

10h00

TEA BREAK

10h30

PRESENTATION
Rebranding Africa – One Country At A Time
Dr Matongo Matamwandi – Chief Executive Officer of Zambia Tourism Agency (Zambia)
Uganda Tourim Board

11h30

Breakout Sessions (Choose)

Digital Marketing & Content
Aaron Musoke Ssebambulidde - Managing Director, Pulse Uganda
Christine Mawadri - Head of Business, NRG Radio
PR & Corporate Governance
Charles Nsamba - Regulatory Affairs Lead at BAT Uganda
Consumer Behaviour & Svs Marketing
Siham Malek - Country Chair - Brand Creation and Marketing Chapter

12h00

LUNCH BREAK

14h00

Why marketers should be the sustainability champions in Africa and beyond
Sustainability Is Not Just Planting Trees, Bamboo Cutlery And Paper Straws. The panel will answer the question as to why
marketers should be the sustainability champions in Africa and beyond. The panel will address the challenges facing the
profession and the opportunities available in sustainable marketing.
Juliet Ziswa – Marketing Director, OK Zimbabwe Limited Group
(Zimbabwe)
Anne-Joy Michira – Marketing & Innovations Director EABL
Cathy Adengo – Head of Sustainability Stanbic Bank