Privacy Policy

Who we are

The ground-breaking African Marketing Confederation (AMC) was founded in 2011 when marketing associations from four African countries met in Livingston, Zambia, to discuss the status and development of the marketing profession across Africa.

Collaboration between the various national bodies and associations was deemed to be of the utmost importance in order to exchange expertise and information, as well as to promote the development of the marketing profession as a whole. The idea to unify bodies in the various countries led to the establishment of the pioneering Pan-African confederation that is the AMC, an umbrella organisation that seeks to grow the marketing profession on the continent by working through its member bodies to reach the vast number of practising marketers in Africa. This inaugural gathering of marketing minds also observed that the African continent’s unique and varying cultures, histories, languages, educational levels, as well as the varied standards of infrastructure, require local and home-grown marketing approaches and strategies, designed and nurtured by Africans themselves.

Customer definition

  • Marketing Professionals
  • Member organisations/bodies

What personal data we collect and why we collect it

Book Now (Registration platform)

When clients visit our website and request that our team send them a quote or wish to register to attend the conference, the following information will be requested may be requested from them through a contact form but is not limited to name, surname, company name, job title, how they heard about us, how many delegates will attend and if they wish to subscribe to our newsletter.

Enquiry forms 


If you leave a comment or enquiry on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment or request for information about our products. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g videos, images, articles, etc.).  Embedded content from other websites behave in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with and how long we retain your data?

This information captured from the website is collected and stored on the company CRM platform called Salesforce. Professional information may be, with the consent of Smart Procurement World, be shared with other organisations or customers for the purpose of facilitating business relationships in our customer’s best interests.

Information is secure and kept for an indefinite period on our system. All records are treated with high confidentiality and access is only given to selected company personal.

What rights do you have over your data?

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Any Queries/Questions

If you have any questions or concerns about your personal information or your request to opt-out of communications from the African Marketing Confederation or its third-party partners, please contact our offices via email on admin@africanmarketingconfederation.org.