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AMC Conference Awards 2025
AMC Awards 2025 Categories
View detailed explanations of each award below.
Click on the awards below to view detailed explanations of each criterion.
Tourism & Destination Marketing Campaign of the Year
Best Social Media Campaign
of the Year
Most Effective Campaign
of the Year
Best Use of Local Insights
Best Cause-Related Campaign
Campaign of the Year
Brand of the Year
Not-for-Profit / Public Sector Campaign of the Year
The African Marketing Confederation Awards event is held annually as part of the African Marketing Confederation Conference. This distinguished event celebrates and acknowledges outstanding marketing campaigns and the visionary collectives behind them.
The awards presented honour not only the groundbreaking strategies and creative brilliance that set these campaigns apart but also the exceptional leadership and innovation that drive success in the marketing arena.
Entries are now closed
Tourism & Destination Marketing Campaign
of the Year
This category recognises the most outstanding marketing
campaign within the tourism and destination marketing
sector. The winning campaign should have demonstrated
exceptional creativity in promoting travel, tourism, and
hospitality services, significantly impacting the brand’s
visibility and business outcomes.
The campaign should effectively engage target audiences,
inspire action, and contribute to the growth in the number
and value of travellers to the destination.
Your submission should clearly demonstrate:
- Creativity: How innovative and original is the campaign’s concept and execution?
- Engagement: How effectively did the campaign engage its target audience?
- Impact: What tangible results were achieved regarding bookings, visits, or brand
awareness? - Cultural Relevance: How well did the campaign capture and reflect the essence of the local culture and attractions?
Best Social Media Campaign of the Year
This category celebrates the most effective and creative
use of social media platforms in a marketing campaign.
The winning entry should demonstrate a deep
understanding of social media dynamics, leveraging
content, storytelling, and community engagement to drive
significant brand awareness, engagement, and business
results.
The campaign should stand out for its originality,
execution, and ability to connect meaningfully with the
audience.
Your submission should clearly demonstrate:
- Creativity: The originality and innovation in content creation and delivery.
- Engagement: The level of interaction, shares, and overall audience participation.
- Platform Use: How effectively were the specific features of social media platforms utilised?
- Results: Measurable impact on brand metrics such as reach, engagement, and conversions.
Best Social Media Campaign
of the Year
Most Effective Campaign
of the Year
This category honours the campaign that achieved the most significant business impact, driven by the strategic use of technology, data, and innovative approaches.
The winning campaign should showcase excellence in setting and surpassing key performance indicators (KPIs), leveraging technology to optimize performance, and achieving exceptional returns on investment (ROI).
Your submission should clearly demonstrate:
- Innovation: How effectively did the campaign use technology and data to drive results?
- Effectiveness: The campaign successfully meets or exceeds set objectives and KPIs.
- Metrics: Clear presentation of key metrics such as ROI, conversion rates, and customer acquisition costs.
- Strategic Insight: The fit with overall business goals, values, and mission, as well as strategic thinking behind the campaign, including identifying opportunities and challenges.
Best Use of Local Insights
This category celebrates campaigns that have successfully tapped into local culture, traditions, and consumer behaviour to create highly resonant and effective marketing communications.
The winning entry should demonstrate a deep understanding of the local market, reflecting cultural nuances to enhance the brand’s connection with its audience.
Your submission should clearly demonstrate:
- Cultural Relevance: How well did the campaign integrate local insights into its messaging and strategy?
- Creativity: The originality in using local insights to craft a compelling narrative or experience.
- Effectiveness: The campaign’s impact on engagement, brand perception, and sales within the local market.
- Authenticity: The authenticity and respectfulness with which local culture and traditions were portrayed.
Best Use of Local Insights
Best Cause-Related Campaign
This category recognises the most impactful campaign aligning a brand with a social cause or issue. The winning campaign should demonstrate a genuine commitment to making a difference, creatively and effectively raising awareness, driving action such as behaviour change, and
contributing positively to the cause.
It should showcase how the brand’s involvement brought about meaningful change while enhancing brand reputation and loyalty.
Your submission should clearly demonstrate:
- Purpose: The alignment of the campaign with a relevant social cause.
- Impact: The tangible impact of the campaign on the cause and the community.
- Authenticity: The genuineness of the brand’s commitment to the cause.
- Creativity: How creatively the campaign conveyed its message and inspired action.
Not-for-Profit / Public Sector Campaign of the Year
This category recognises the most impactful marketing campaign developed by or on behalf of a not-for-profit organisation, government entity, or public sector initiative. The winning campaign should demonstrate excellence in raising awareness, driving positive behaviour change, or influencing public policy around issues such as health, education, civic participation, sustainability, or social justice.
Submissions should reflect a strong sense of purpose, community engagement, and strategic storytelling. Judges will be looking for campaigns that deliver meaningful outcomes and demonstrate how marketing can be a force for public good.
Your submission should clearly demonstrate:
- Creativity: Innovative approaches to storytelling, engagement, or mobilisation.
- Community Engagement: How the campaign involved or resonated with target communities.
- Purpose: Clear alignment with a social issue or public cause.
- Impact: Tangible outcomes such as shifts in public behaviour, awareness, or policy impact.
Not-for-Profit / Public Sector Campaign of the Year
Brand of the Year
This prestigious category honours the brand that has demonstrated exceptional performance, innovation, and leadership in the marketing industry over the past year. The winning brand should exemplify excellence across various campaigns and initiatives, showing consistency in creativity, effectiveness, and engagement with its audience.
The brand’s impact on the market, cultural relevance, and ability to set new industry standards will be critical factors.
NOTE: THIS CATEGORY DOESN’T REQUIRE SUBMISSION. THE AWARD GOES TO THE BRAND THAT HAS SCORED THE HIGHEST POINTS ACROSS THE OTHER CATEGORIES. IN THE EVENT OF A TIE, THE JURY WILL TAKE A VOTE BASED ON THE FOLLOWING:
- Overall Performance: The brand’s success across multiple campaigns and initiatives
- Innovation: The brand’s ability to push boundaries and set new trends
- Market Impact: The brand’s influence and position in the market
- Consistency: The brand’s ability to maintain high standards of creativity and effectiveness
Campaign of the Year
This top honour is awarded to the campaign that stands out as the most outstanding marketing effort of the year.
The winning campaign should demonstrate a perfect blend of creativity, strategic insight, and execution, resulting in extraordinary impact and effectiveness.
It should serve as a benchmark for excellence in the marketing industry.
NOTE: THIS CATEGORY DOESN’T REQUIRE SUBMISSION. THE AWARD GOES TO THE CAMPAIGN THAT HAS SCORED THE HIGHEST POINTS ACROSS THE OTHER CATEGORIES. IN THE EVENT OF A TIE, THE JURY WILL TAKE A VOTE BASED ON THE FOLLOWING:
- Creativity: The originality and boldness of the campaign’s concept and execution
- Effectiveness: The campaign’s success in achieving or surpassing its goals
- Innovation: The use of innovative techniques, technologies, or strategies
- Impact: The campaign’s overall impact on the brand, audience, and industry
Campaign of the Year