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AMC Conference 2024

call for Speakers

Shaping the Marketing Conversation

2024 AMC Conference

The African Marketing Confederation invites Africa’s foremost marketing thought leaders to impart their insights and foster dynamic engagement within the African marketing community at this year’s AMC conference.

Shaping the Marketing Conversation
2024 AMC Conference

The African Marketing Confederation invites Africa’s foremost marketing thought leaders to impart their insights and foster dynamic engagement within the African marketing community at this year’s AMC conference.

The theme for our 3rd annual AMC Conference is:

Brand Resilience Amidst Economic Uncertainty

Insights from potential contributors could prove invaluable for fostering constructive discussions aligned with our conference theme, playing a crucial role in addressing the challenges of our rapidly evolving industry and advancing Africa’s marketing influence on the global stage.

We encourage individuals to nominate themselves or others who they believe can contribute valuable perspectives.

Keynote Speaker

Hermawan Kartajaya

Marketing Thought-Leader, Renowned Author, Successful Entrepreneur & Public Speaker

Topic: Reimagining Operational Excellence – Inspirations from Asia
(Based on the upcoming book by Kotler, Katajaya, and Mussry)

Nominate a Speaker

Shape the African marketing conversation by nominating a speaker below.

Speaker Registrations Close: 26 July 2024

Conference speakers 2023

Ali Hussein Kassim

Ali Hussein Kassim

Kenya

CEO - AHK Corp

Cathy Adengo

Cathy Adengo

Uganda

Head of Sustainability, Stanbic Bank Uganda

Doreen Asaasira Muhangizi

Doreen Asaasira Muhangazi

Uganda

Chief Human Resource Officer

James Sutton - CIM

James Sutton

United Kingdom

Strategy and Commercial Director - CIM-UK

CONTACT INFORMATION

info@africanmarketingconfederation.org

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    1. Repositioning a Developing Continent: Brand Africa

        a. Building a ‘Made in Africa’ debate

    2. Addressing Macro Marketing Factors on the Continent

        a. Afcfta

        b. Forex / payment mechanisms / taxation

        c. Conflict hot spots

        d. Logistics

    Panel Discussion

    3. African Agribusiness: Risks and Challenges

    4. Women in Marketing: Is the Glass Ceiling Still There?

    5. Localising Global Brands: Tailoring Brand Strategies to Resonate with Culturally  Diverse African Markets

        a. How multinationals cross borders

    6. Developing a Creative Economy (Breakout Session)

         a. Creativity thinking for marketing and business

    7. Building Marketing Competencies through Education and Training

         a. New skills for uncertain times

    8. Harnessing Data Analytics for Predictive Marketing: Strategies in Uncertain Times

    9. Marketing for Good

        a. Why sustainability is key to success in today’s market (breakout session)

    10. Talent Management in Marketing

         a. Attracting, retaining, and nurturing marketing talent for sustained brand growth (breakout session)

    11. Blossoming Opportunities: Harnessing the Power of Botanical Tourism Marketing

    12. Intercontinental Trade: Regulatory and Compliance Considerations

    Hermawan Kartajaya is a globally recognised visionary in modern marketing, renowned for his collaboration with Philip Kotler, the Father of Modern Marketing, in co-authoring twelve influential books since 1998. As the Founder and Chair of MCorp, Southeast Asia’s leading professional services firm in marketing consulting, research, and training, and the holding company of MarkPlus Inc. and MarkPlus Institute, he has played a pivotal role in shaping marketing practices across the region.

    Kartajaya’s visionary contributions have earned him esteemed accolades, including recognition as one of the “50 Gurus Who Have Shaped the Future of Marketing” by the United Kingdom’s Chartered Institute of Marketing in 2003, and the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln in 2009.

    He has also been honored with a Lifetime Achievement in Marketing Award from Jawa Pos, an honorary doctorate (Doctor Honoris Causa in 2010) from ITS Surabaya, and Honorary Fellowship Awards from the Marketing Institute of Singapore (MIS) and the Institute of Marketing Malaysia (IMM).

    His profound insights into the evolving landscape of marketing have garnered international acclaim, reflected in the widespread translations of his seminal book series, Marketing X.0, as well as the success of his other book series with Philip Kotler, Entrepreneurial Marketing, which introduces a fresh entrepreneurial marketing approach, converging dichotomies between entrepreneurship and professionalism into a coherent form.

    With a unique blend of strategic foresight and practical expertise, Kartajaya continues to inspire and empower marketing professionals worldwide. His keynote address promises to offer invaluable insights and perspectives on the challenges and opportunities facing the African marketing community.

    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.