AMC Conference
- 6 - 9 September 2023
- Imperial Botanical Beach Hotel, Entebbe, Uganda
Thank you for joining us!
2nd Annual African Marketing Confederation Conference
Africa's $3.4 trillion Economy: Opportunities for Marketers
Welcome to the Recap of the 2nd Annual African Marketing Conference: Unveiling Africa’s $3.4 Trillion Economy
Our conference was a remarkable exploration of the untapped potential within Africa’s vast market, providing invaluable insights and tools for attendees to discover and leverage new business opportunities. With a population exceeding 1.3 billion people and abundant natural resources, Africa stands as an attractive market for marketers seeking innovative ventures.
Throughout the conference, our distinguished speakers delivered keynote addresses, engaging sessions, and panel discussions that equipped attendees with the knowledge and skills necessary to navigate and thrive in our unique market.
We invite you to explore the highlights and key takeaways from the conference, as we continue to empower marketers to unlock the full potential of Africa’s dynamic economy.
Thank you for being part of this transformative experience. We look forward to future opportunities to connect, learn, and shape the future of marketing in Africa.
Who Attended!
Marketing Practitioners Across the Continent
- Chief Marketing Officer
- Director of Marketing
- Marketing Analyst
- Marketing Coordinator
- Marketing Consultant
- Marketing Managers
- Marketing And Promotions Manager
- Vice President of Marketing
- Digital Marketing
- Data specialists
Topics covered
Africa Free Trade Area
Opportunities for marketers in the Africa Free Trade Area - leveraging these for growth and success
Business Intelligence
Big data in a largely informal market
Data, Analytics and insights
Does AI have a role in Africa?
Marketing for Good
Why Sustainability is Key to Success in Today's Market
From Cultural Awareness to Cultural Relevance
How Personalisation is Key to Connecting with Diverse Consumer Groups
Beyond the Hype
How to Build Authentic Relationships with Influencers and Drive Measurable Results for Your Brand
Micro-Moments
Mobile devices in consumer decision making
Beyond Borders
How Africa's Marketing Leaders of Tomorrow are Redefining Global Best Practices
Conference Speakers
Ali Hussein Kassim
Kenya
CEO - AHK Corp
Cathy Adengo
Uganda
Head of Sustainability, Stanbic Bank Uganda
Doreen Asaasira Muhangazi
Uganda
Chief Human Resource Officer
James Sutton
United Kingdom
Strategy and Commercial Director - CIM-UK
AMC Member Bodies
PUBLICATIONS
CONTACT INFORMATION
info@africanmarketingconfederation.org