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2nd Annual African Marketing Confederation Conference

Africa's $3.4 trillion Economy: Opportunities for Marketers

Welcome to the Recap of the 2nd Annual African Marketing Conference: Unveiling Africa’s $3.4 Trillion Economy

Our conference was a remarkable exploration of the untapped potential within Africa’s vast market, providing invaluable insights and tools for attendees to discover and leverage new business opportunities. With a population exceeding 1.3 billion people and abundant natural resources, Africa stands as an attractive market for marketers seeking innovative ventures.


Throughout the conference, our distinguished speakers delivered keynote addresses, engaging sessions, and panel discussions that equipped attendees with the knowledge and skills necessary to navigate and thrive in our unique market.


We invite you to explore the highlights and key takeaways from the conference, as we continue to empower marketers to unlock the full potential of Africa’s dynamic economy.


Thank you for being part of this transformative experience. We look forward to future opportunities to connect, learn, and shape the future of marketing in Africa.

Who Attended!

Marketing Practitioners Across the Continent

Thank you for joining us!

Delegate Letter

Download the African Marketing Confederation Delegate Letter

Sponsor Prospectus

Download the African Marketing Confederation Sponsor Prospectus

Join us at this Conference

For an enlightening conference and unlock the potential of Africa’s market.

Topics that will be covered

Africa Free Trade Area

Opportunities for marketers in the Africa Free Trade Area - leveraging these for growth and success

Business Intelligence

Big data in a largely informal market

Data, Analytics and insights

Does AI have a role in Africa?

Marketing for Good

Why Sustainability is Key to Success in Today's Market

From Cultural Awareness to Cultural Relevance

How Personalisation is Key to Connecting with Diverse Consumer Groups

Beyond the Hype

How to Build Authentic Relationships with Influencers and Drive Measurable Results for Your Brand


Mobile devices in consumer decision making

Beyond Borders

How Africa's Marketing Leaders of Tomorrow are Redefining Global Best Practices

Conference Speakers

Ali Hussein Kassim

Ali Hussein Kassim


CEO - AHK Corp

Cathy Adengo

Cathy Adengo


Head of Sustainability, Stanbic Bank Uganda

Doreen Asaasira Muhangizi

Doreen Asaasira Muhangazi


Chief Human Resource Officer

James Sutton - CIM

James Sutton

United Kingdom

Strategy and Commercial Director - CIM-UK

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.