Programme
Download Conference Presentations
Conference Day 1
WEDNESDAY | 6 SEPTEMBER 2023
07h00
09h00
OPENING PLENARY
Official welcome to both confederations (AMC & TICONA) and Member Bodies
UMS Representative
ICTAU Representative
09h20
KEYNOTE ADDRESS:
Strategy and Technology. Expanding the Success of Pan-African Brands
Prof. Robert Ebo Hinson, PhD. – Pro Vice-Chancellor – Ghana Communication Technology University
10h00
TEA BREAK
10h30
WELCOME ADDRESS:
David Balikuddembe – President, Uganda Marketers Society
Helen McIntee – President, African Marketing Confederation
11h00
KEYNOTE ADDRESS | Africa’s $3.4 trillion economy: Opportunities for Marketers
11h40
Media & Marketing Communications: Its A Whole New Ball Game
Examining relevant case studies, that will explore the role of new media in African marketing and its measurable value to the bottom line.
Nondumiso Ngobese Mabece – Head of Consumer Marketing and PR, Multichoice Africa Holdings (South Africa)
Dr Kin Kariisa – Group CEO – Next Media (Uganda)
Philbert Julai Mdindi – Head Of Marketing – Nation Media Group (Kenya)
13h00
LUNCH BREAK
14h00
PRESENTATION
Are Marketers Intelligent Enough For AI?
This hot topic will cover data-driven decision-making, the future of analytics and AI including the rise of ChatGpt.
Ali Hussein Kassim – Chief Executive Officer, AHK Corp (Kenya)
15h00
16h00
18h30
Conference Day 2
THURSDAY | 7 SEPTEMBER 2023
07h00
BREAKFAST
08h30
PRESENTATION: Time To Go Back To Our Roots
Culture as the new marketing currency in Africa
Pheodor Mundia – Head of Marketing, East & Southern Africa – Upfield (Kenya)
09h30
PRESENTATION
Leadership: Growing Resilient People & Adaptive Leaders
Identifying problems/solutions, monetization and scaling.
Yaw Nsarkoh – Portfolio. Advisor. Investor. Strategist (United Kingdom)
Doreen Asaasira Muhangazi – Chief Human Resource Officer (Uganda)
10h30
TEA BREAK
11h00
PRESENTATION
The Contribution Of Marketing To The Success Of AfCFTA
The opportunities, the challenges, the policies & the progress
AfCFTA Representative
11h40
PANEL DISCUSSION
Brand Success Across Africa – Brands That Have Achieved
Success Across The Continent
George Arodi – Chief Executive Officer, Uganda Baati Ltd
13h00
LUNCH BREAK
14h00
PRESENTATION: Global Marketing Skills
James Sutton – Strategy and Commercial Director – CIM (UK)
14h45
PRESENTATION
15h50
Sunset Boat Cruise on Lake Victoria
19h00
Conference Day 3
FRIDAY | 8th SEPTEMBER 2023
07h00
BREAKFAST
09h00
CLOSING PLENARY
Marketing and ICT – Working together to attain Africa’s $3.4 trillion opportunities
TICONA Representative
10h00
TEA BREAK
10h30
PRESENTATION
Rebranding Africa – One Country At A Time
Dr Matongo Matamwandi – Chief Executive Officer of Zambia Tourism Agency (Zambia)
Uganda Tourim Board
11h30
Breakout Sessions (Choose)
- Digital Marketing & Content
- Aaron Musoke Ssebambulidde - Managing Director, Pulse Uganda
- Christine Mawadri - Head of Business, NRG Radio
- PR & Corporate Governance
- Charles Nsamba - Regulatory Affairs Lead at BAT Uganda
- Consumer Behaviour & Svs Marketing
- Siham Malek - Country Chair - Brand Creation and Marketing Chapter
12h00
LUNCH BREAK
14h00
Why marketers should be the sustainability champions in Africa and beyond
Sustainability Is Not Just Planting Trees, Bamboo Cutlery And Paper Straws. The panel will answer the question as to why
marketers should be the sustainability champions in Africa and beyond. The panel will address the challenges facing the
profession and the opportunities available in sustainable marketing.
Juliet Ziswa – Marketing Director, OK Zimbabwe Limited Group
(Zimbabwe)
Anne-Joy Michira – Marketing & Innovations Director EABL
Cathy Adengo – Head of Sustainability Stanbic Bank
16h00
17h30
Awards Dinner
(AMC and TICONA Marketer and ICT Professional AWARDS)
Ndere Center (official closing ceremony)