OPENING PLENARY Official welcome to both confederations (AMC & TICONA) and Member Bodies UMS Representative ICTAU Representative
09h20
KEYNOTE ADDRESS: Strategy and Technology. Expanding the Success of Pan-African Brands Prof. Robert Ebo Hinson, PhD. – Pro Vice-Chancellor – Ghana Communication Technology University
10h00
TEA BREAK
BREAK INTO CONFEDERATIONS
10h30
WELCOME ADDRESS:
David Balikuddembe – President, Uganda Marketers Society Helen McIntee – President, African Marketing Confederation
11h00
KEYNOTE ADDRESS | Africa’s $3.4 trillion economy: Opportunities for Marketers
11h40
Media & Marketing Communications: Its A Whole New Ball Game Examining relevant case studies, that will explore the role of new media in African marketing and its measurable value to the bottom line.
Nondumiso Ngobese Mabece – Head of Consumer Marketing and PR, Multichoice Africa Holdings (South Africa)
Dr Kin Kariisa – Group CEO – Next Media (Uganda) Philbert Julai Mdindi – Head Of Marketing – Nation Media Group (Kenya)
13h00
LUNCH BREAK
14h00
PRESENTATION Are Marketers Intelligent Enough For AI? This hot topic will cover data-driven decision-making, the future of analytics and AI including the rise of ChatGpt. Ali Hussein Kassim – Chief Executive Officer, AHK Corp (Kenya)
15h00
TBD
16h00
Optional activities
18h30
Official Opening Dinner (Pool-side)
Conference Day 2
THURSDAY | 7 SEPTEMBER 2023
07h00
BREAKFAST
08h30
PRESENTATION: Time To Go Back To Our Roots Culture as the new marketing currency in Africa Pheodor Mundia – Head of Marketing, East & Southern Africa – Upfield (Kenya)
PRESENTATION The Contribution Of Marketing To The Success Of AfCFTA The opportunities, the challenges, the policies & the progress AfCFTA Representative
11h40
PANEL DISCUSSION Brand Success Across Africa – Brands That Have Achieved Success Across The Continent George Arodi – Chief Executive Officer, Uganda Baati Ltd
13h00
LUNCH BREAK
14h00
PRESENTATION: Global Marketing Skills
James Sutton – Strategy and Commercial Director – CIM (UK)
14h45
PRESENTATION
15h50
Sunset Boat Cruise on Lake Victoria
19h00
Moonlight Dinner Party
Conference Day 3
FRIDAY | 8th SEPTEMBER 2023
07h00
BREAKFAST
09h00
CLOSING PLENARY Marketing and ICT – Working together to attain Africa’s $3.4 trillion opportunities TICONA Representative
10h00
TEA BREAK
10h30
PRESENTATION Rebranding Africa – One Country At A Time Dr Matongo Matamwandi – Chief Executive Officer of Zambia Tourism Agency (Zambia) Uganda Tourim Board
Charles Nsamba - Regulatory Affairs Lead at BAT Uganda
Consumer Behaviour & Svs Marketing
Siham Malek - Country Chair - Brand Creation and Marketing Chapter
12h00
LUNCH BREAK
14h00
Why marketers should be the sustainability champions in Africa and beyond Sustainability Is Not Just Planting Trees, Bamboo Cutlery And Paper Straws. The panel will answer the question as to why marketers should be the sustainability champions in Africa and beyond. The panel will address the challenges facing the profession and the opportunities available in sustainable marketing. Juliet Ziswa – Marketing Director, OK Zimbabwe Limited Group (Zimbabwe) Anne-Joy Michira – Marketing & Innovations Director EABL Cathy Adengo – Head of Sustainability Stanbic Bank
16h00
Trip to Ndere Centre
17h30
Awards Dinner
(AMC and TICONA Marketer and ICT Professional AWARDS)
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes. With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University. Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.
Other current and previous roles played by Dr Kin Kariisa:
Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
Director of Eco Bank Uganda Limited, one of the largest banks in Africa
Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.