
Demand for sportswear is sprinting ahead of the wider apparel market
Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.
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Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Free monthly marketing news, articles, events and publication release notifications.

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.

Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.

Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.

Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.

The Accountability Equation is the often neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
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