
Zambia’s strongest creative ideas are emerging from local truths
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
A Proud Founding Member of the
World Marketing Council
Africa’s Flagship Event for Marketing Leadership
Strategy · Insights · Skills · Standards · Influence
The AMC brings African marketing professionals together for networking and training events throughout the year.
The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
Our Strategic Marketing Magazine has been converted into online publications for ease of viewing.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Free monthly marketing news, articles, events and publication release notifications.

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.

Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.

New industry currency will bring South African television and online video audiences together in a single measurement system.

Making people feel that an event space reflects their values leads to long-term loyalty and spending. FOMO also plays its part.

Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
Want to know more about membership, courses, or anything else? Leave your details and we will respond promptly.















