
Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
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Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.

The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.

Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.

Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.

African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
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