
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
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World Marketing Council
Africa’s Flagship Event for Marketing Leadership
Strategy · Insights · Skills · Standards · Influence
The AMC brings African marketing professionals together for networking and training events throughout the year.
The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
Our Strategic Marketing Magazine has been converted into online publications for ease of viewing.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Free monthly marketing news, articles, events and publication release notifications.

Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.

Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.

Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.

Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
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