
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
Africa’s Flagship Event for Marketing Leadership
Strategy · Insights · Skills · Standards · Influence
The AMC brings African marketing professionals together for networking and training events throughout the year.
The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
Our Strategic Marketing Magazine has been converted into online publications for ease of viewing.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Free monthly marketing news, articles, events and publication release notifications.

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
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