
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
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Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

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The stakes are higher as AI shifts from answering questions to taking action. A bad purchase is more serious than a bad recommendation.
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