Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
October 22, 2026
From Zambia to the Horn of Africa
The 2027 AMC Conference
Join the continent's brightest marketing visionaries for our next historic gathering. See you in Ethiopia.
Excellence in Action: The 2026 AMC Awards
Certified Professional Marketer (Africa) - CPM(A)
The designation where global marketing standards meet African realities
ABOUT The African Marketing Confederation
The African Marketing Confederation is the ground-breaking pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa.
Founded in 2011, the AMC is a leading collaboration between the African national marketing member bodies and associations to exchange expertise and information and to promote the marketing profession as a whole. By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital, and to ensure that the continent has a platform for like-minded marketing professionals at the highest level.
A Proud Founding Member of the
World Marketing Council
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Events
The AMC brings African marketing professionals together for networking and training events throughout the year.
Education
The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
Publications
Our Strategic Marketing Magazine has been converted into online publications for ease of viewing.
Strategic Marketing For Africa
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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LATEST news
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
October 22, 2026
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
October 21, 2026
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
October 21, 2026
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African Marketing Confederation members
