Nigeria’s once-popular Okin Biscuits brand is planning a comeback
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
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Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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Technical trial run held at former factory to determine whether the production line can viably be brought back to life.

Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.

Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.

TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
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