
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
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Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.

TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.

Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.

The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.

Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
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