Here’s why social media influencers should swear off bad language
The lesson for brand managers is to evaluate whether an influencer’s language feels authentic and engaging to their viewers, researchers say.
October 30, 2026
From Zambia to the Horn of Africa
The 2027 AMC Conference
Join the continent's brightest marketing visionaries for our next historic gathering. See you in Ethiopia.
Excellence in Action: The 2026 AMC Awards
Certified Professional Marketer (Africa) - CPM(A)
The designation where global marketing standards meet African realities
ABOUT The African Marketing Confederation
The African Marketing Confederation is the ground-breaking pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa.
Founded in 2011, the AMC is a leading collaboration between the African national marketing member bodies and associations to exchange expertise and information and to promote the marketing profession as a whole. By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital, and to ensure that the continent has a platform for like-minded marketing professionals at the highest level.
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World Marketing Council
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The AMC brings African marketing professionals together for networking and training events throughout the year.
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The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
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Strategic Marketing For Africa
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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LATEST news
Zimbabwe’s marketing body welcomes experienced new board at its AGM
New board has a diversity of expertise and draws from sectors including banking, FMCG, insurance, telecommunications and academia.
October 30, 2026
Publicis Groupe Africa becomes Vodacom’s creative and production partner
The new partnership aims to support Vodacom’s evolution from a traditional telecommunications provider to a broader technology company.
October 29, 2026
McDonald’s loses its appetite for FIFA World Cup sponsorship deal
After more than three decades of partnering with FIFA on World Cup soccer, the company wants to spend its marketing budget elsewhere.
October 29, 2026
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