Researchers define what makes a product ‘cool’ in different cultures
‘Coolness’ can feel intangible, but knowing which lever to pull – and where – might be the closest thing marketers have to a formula.
October 13, 2026
From Zambia to the Horn of Africa
The 2027 AMC Conference
Join the continent's brightest marketing visionaries for our next historic gathering. See you in Ethiopia.
Excellence in Action: The 2026 AMC Awards
Certified Professional Marketer (Africa) - CPM(A)
The designation where global marketing standards meet African realities
ABOUT The African Marketing Confederation
The African Marketing Confederation is the ground-breaking pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa.
Founded in 2011, the AMC is a leading collaboration between the African national marketing member bodies and associations to exchange expertise and information and to promote the marketing profession as a whole. By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital, and to ensure that the continent has a platform for like-minded marketing professionals at the highest level.
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The AMC brings African marketing professionals together for networking and training events throughout the year.
Education
The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
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Our Strategic Marketing Magazine has been converted into online publications for ease of viewing.
Strategic Marketing For Africa
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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LATEST news
Dentsu Africa and Blitz formalise long-standing Malawian partnership
After years of collaboration, the agencies have signed an affiliate partnership agreement which gives Dentsu an official presence in Malawi.
October 13, 2026
World Cup has become a global platform for promoting harmful products
Sport should be part of the solution to poor health – not a powerful advertising platforms for the products driving it, researchers warn.
October 12, 2026
MAZ to research state of the marketing and communications industry
The research will support better decision making and planning, as well as identify opportunities and challenges that require the industry’s attention.
October 12, 2026
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African Marketing Confederation members
