
Charting the shapeshifting of Rwanda’s modern retail sector
Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.
The AMC brings African marketing professionals together for networking and training events throughout the year.
The AMC offers an array of professional marketing courses and designations to signed up professionals of its member organisations.
Our Strategic Marketing Magazine has been converted into online publications for ease of viewing.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Free monthly marketing news, articles, events and publication release notifications.

Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.

Study finds a disconnect between CMOs anticipating AI disruption and recognising the personal transformation required to lead it.

Ndeye Diagne’s experience in West, East and Central Africa – combined with time in France – will bring a diverse perspective to the role.

Strategy intensifies French-based Carrefour’s rivalry with the South African-based market leader Shoprite.

Partnership aims to produce a new generation of globally competitive marketing professionals in Ghana.

Retail giant accelerating its rollout across the country, with a reported focus on Gauteng, KwaZulu-Natal and Western Cape provinces.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.