
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
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Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. The official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
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Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.

Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.

In a high-noise environment, brands must show they understand how people live and what matters to them right now.

Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.

Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.
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