Event Highlights
AMC Marketing Conference 2024
Shaping the Future of African Marketing
Conference Day 1
The conference kicked off with insightful addresses, including a keynote from marketing expert Hermawan Kartajaya. Dr Philip Kotler, the Father of Modern Marketing, delivered a welcome address live from Chicago and we ended the day with an opening dinner where delegates showcased their cultural attire and danced to popular songs from their countries.
Topics Covered:
- Reimagining Operational Excellence
- The Impact on Marketing & Education
- Mastering Cross-Cultural Impact Across Africa
- How Beautiful Constraints
Strengthen Brand Resilience - Building Marketing Competencies through Education and Training
- Digital Gold Rush: How Africa is Redefining the Future of Digital Marketing
- The Case of Ethiopian Airlines and Lifebuoy (a COVID Context)
Conference Day 2
Day two featured thought-provoking discussions and interactive panels, concluding with a stunning dinner on the shores of the Indian Ocean. With excellent weather and delicious food, the evening provided a fantastic opportunity for meaningful networking and celebration!
Topics Covered:
- OnePulse Report on GenZ’s Most Loved Brands
- Helping Your Marketing Association Grow and Be Brilliant
- Repositioning a Developing Continent
- Talent Management in Marketing
- Harnessing Predictive Marketing in
Uncertain Times - Agricultural Transformation for Sustainable Wealth Creation
and Social Impact - Financial Implications of Crossing Borders
- Luncheon and Networking
- Trends in Data-Driven Customer Engagement
- Scaling E-commerce With Thebar Kenya
- Marketing for Good: Shaping Positive Societal Outcomes
Conference Day 3
The conference concluded with more inspiring presentations and a closing address on the link between marketing and ICT. Delegates then relaxed and networked in Mombasa, enjoying activities like snorkelling, a golf tournament, a Haller Park tour, and a visit to Old Town. The day wrapped up with the AMC awards, celebrating outstanding campaigns and visionary individuals behind them.
Topics Covered:
- Building Business Resilience with Personal Branding
- Does the Glass Ceiling for Women in Marketing Still Exist?
- Developing a Creative Economy
- African Solutions for the Next Wave
of Growth
Did you attend the 2024 AMC Conference?
We’d love to hear about your experience!
Countries Represented
AMC Conference Speakers
Delegates enjoyed insightful talks from leading marketing experts from around the globe.
Congratulations 2024 AMC Award Winners
These prestigious awards celebrated the continent’s most outstanding campaigns and the visionary individuals behind them.
Download award submissions
Tourism & Destination Marketing Campaign of the Year
Best Social Media Campaign
of the Year
Most Effective Campaign
of the Year
Best Use of Local Insights
Best Cause-Related Campaign
Campaign of the Year
Brand of the Year
Where to Next? 2025 AMC Conference
Our next conference will be hosted in Ghana!
Stay informed by entering your details below for regular updates.
Our AMC Conference Sponsors
Thank You for Helping Us Shape the Future of African Marketing!
PUBLICATIONS
CONTACT INFORMATION
info@africanmarketingconfederation.org