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AMC Conference 2024

25 – 27 September

Sarova WhiteSands Beach Resort, Mombasa

In collaboration with

Our 3rd Annual African Marketing Confederation Conference, hosted in collaboration with the Marketing Society of Kenya, is sure to build on the success of our previous conferences.

 As a must-attend for all marketing professionals, this year’s conference will address the crucial theme:

Brand Resilience Amidst Economic Uncertainty

In such tumultuous times across Africa and the rest of the world, brand resilience is both more important and challenging than ever.
This year’s theme will offer detailed explorations into various brand resilience strategies that are sure to leave all in attendance with the knowledge and confidence they need to successfully spearhead their marketing efforts across the continent.

At the AMC Conference 2024, attendees can expect to engage in innovative keynote addresses delivered by some of the top marketing professionals from across the Pan African region, as well as further sessions that aim to explain contemporary and often challenging marketing concepts and panel discussions that shed light on the latest industry standards and expectations. 

Who Attends Our Conferences

This year’s event will be held at the breathtaking Sarova WhiteSands Beach Resort in the vibrant city of Mombasa, Kenya. 

This award-winning luxury beach hotel and adventure beach resort is known for its world-class facilities and exceptional hospitality. Rated among the best hotels in Mombasa, it is located on the pristine beach shore of the Indian Ocean, nestled among towering palms, just half an hour’s drive from Mombasa’s City Centre & 21 Kilometers from Moi International Airport.

Register for OUR 2024 CONFERENCE

Conference Speakers

Conference Speakers

Ali Hussein Kassim

Ali Hussein Kassim

Kenya

CEO - AHK Corp

Cathy Adengo

Cathy Adengo

Uganda

Head of Sustainability, Stanbic Bank Uganda

Doreen Asaasira Muhangizi

Doreen Asaasira Muhangazi

Uganda

Chief Human Resource Officer

James Sutton - CIM

James Sutton

United Kingdom

Strategy and Commercial Director - CIM-UK

Topics that will be covered

Africa Free Trade Area

Opportunities for marketers in the Africa Free Trade Area - leveraging these for growth and success

Business Intelligence

Big data in a largely informal market

Data, Analytics and insights

Does AI have a role in Africa?

Marketing for Good

Why Sustainability is Key to Success in Today's Market

From Cultural Awareness to Cultural Relevance

How Personalisation is Key to Connecting with Diverse Consumer Groups

Beyond the Hype

How to Build Authentic Relationships with Influencers and Drive Measurable Results for Your Brand

Micro-Moments

Mobile devices in consumer decision making

Beyond Borders

How Africa's Marketing Leaders of Tomorrow are Redefining Global Best Practices

Enquiry form for the AMC Conference

Contact us today!

Enquiry form for the AMC Conference

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CONTACT INFORMATION

info@africanmarketingconfederation.org

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.