Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.
Out-of-home brand activation above Sunset Boulevard draws attention to a new science-fiction thriller film about a family stuck in a house.
She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
Researchers find three distinct reactions that explain why emotional content online can be so powerful – and have contradictory effects.
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Free monthly marketing news, articles, events and publication release notifications.