Futures Sport & Entertainment launches an African-based operation
April 10, 2026
Launch of Futures Africa follows its three-year appointment as Cricket South Africa’s full-service research and analytics partner.
LATEST news
How ‘green scepticism’ reduces intention to buy sustainable products
April 10, 2026
Scepticism caused by greenwashing doesn’t promote further fact-checking. Instead, consumers disengage from all product-sustainability claims.
Memorial fellowship launched by Ghana’s marketing and ad community
April 9, 2026
D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.
How businesses can reduce their risk when modernising packaging
April 9, 2026
Don’t redesign packaging simply because modernisation is fashionable. Rather modernise when pack likeability has declined.
Nutella’s marketing team seizes the moment to take brand to new heights
April 8, 2026
Marketers said to be ‘over the moon’ as once-in-a-lifetime branding opportunity floats into view on Artemis II spacecraft.
Fashion and sportswear distributor Hudson Group plans to enter Kenya
April 8, 2026
Company has operated in Africa for two decades and will leverage its expertise to bring new brands to the Kenyan market.
Researchers question the legitimacy of promoting harmful products
April 7, 2026
Paper discusses how industries such as tobacco, alcohol, gambling and ultra-processed food have invested heavily in marketing strategies.
How KitKat turned a potential crisis into a public relations opportunity
April 7, 2026
When more than 400,000 of its chocolate bars were stolen, the brand didn’t go ‘formal’. Instead, it went on a clever PR offensive.
Guinea is next target in Carrefour’s rapid African expansion strategy
April 2, 2026
French-based supermarket group Carrefour will open its first supermarket in Guinea in partnership with Imperial Group in mid-April 2026.
Beer brand Guinness spotlights African Premier League fans in new campaign
April 2, 2026
As part of its English Premier League sponsorship, global beer brand Guinness has unveiled a new campaign for its Guinness Foreign Extra Stout.
Africa takes stage from raw supply to brand ownership
April 1, 2026
Insights from Helen McIntee-Carlisle on Africa’s shift from commodity supply to global brand ownership, powered by AfCFTA, trade access, and innovation.
Colonel Sanders hasn’t chickened out of the Rwandan fast-food market
April 1, 2026
After a temporary absence from Kigali, KFC is making a comeback and plans to increase its presence in the country.
Morocco accelerates tourism strategy by adding 25,000 hotel rooms
April 1, 2026
The rooms will be added at an ‘unprecedented’ scale and speed ahead of the 2030 FIFA World Cup, which Morocco is co-hosting.
South African Tourism announces appointment of new Chief Marketing Officer
March 30, 2026
Experienced nation branding and strategic marketing communications specialist, Sithembile Ndaba, joins after almost 15 years with Brand SA.
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