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Industry Awards

Industry Awards

Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.

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Email marketing

Email Marketing

Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.

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The Metaverse

The Metaverse

The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.

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Agency Business

Agency Business

Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.

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Personal Brands

Personal Brands

Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.

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Marketing Innovation

Marketing Innovation

Pilot project gets impulse purchases into the hands of tech-savvy and time-starved consumers in minutes. Why queue for melting ice creams?

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Retail Strategy

Retail Strategy

Third joint-venture forecourt outlet in the country as the energy company seeks to enhance its retail offering in various parts of Africa.

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Payment strategies

Payment Strategies

Cash is still widely used around Africa – particularly in the informal economy. But a global move to instant payments may change that.

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Brand Strategy

Brand Strategy

As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.

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Pricing Strategy

Pricing Strategy

Researchers speak out against dubious pricing strategies that are encouraging cash-strapped consumers to buy unhealth products in bulk.

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