Airline body urges African governments to act on opening market access
October 23, 2026
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
LATEST news
Uganda Tourism Board partners with major European ice hockey league
October 23, 2026
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
October 22, 2026
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
October 22, 2026
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
October 21, 2026
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
October 21, 2026
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
October 20, 2026
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
October 20, 2026
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
October 19, 2026
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
October 19, 2026
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
October 16, 2026
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AMC magazine brings news and insights to Africa’s marketers
October 16, 2026
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Rwanda’s hosting of F1 races ‘destination marketing at the highest level’
October 16, 2026
Rwanda’s marketing body is enthusiastic about the F1 announcement, emphasising that ‘investors and visitors follow governance, not slogans’.
Researchers examine how AI shopping could backfire on retailers
October 16, 2026
The stakes are higher as AI shifts from answering questions to taking action. A bad purchase is more serious than a bad recommendation.
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