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AMC Member News

AMC Member News

Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.

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Marketing Gimmicks

Marketing Gimmicks

Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.

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Guerrilla Marketing

Guerrilla Marketing

Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.

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Retail Strategy

Retail Strategy

The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.

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Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

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Brand Value

Brand Value

No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.

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Personal Branding

Personal Branding

Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.

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Brand Experience

Brand Experience

When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.

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Brand Milestones

Brand Milestones

Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.

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