
Futures Sport & Entertainment launches an African-based operation
Launch of Futures Africa follows its three-year appointment as Cricket South Africa’s full-service research and analytics partner.

Launch of Futures Africa follows its three-year appointment as Cricket South Africa’s full-service research and analytics partner.

Scepticism caused by greenwashing doesn’t promote further fact-checking. Instead, consumers disengage from all product-sustainability claims.

D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.

Don’t redesign packaging simply because modernisation is fashionable. Rather modernise when pack likeability has declined.

Marketers said to be ‘over the moon’ as once-in-a-lifetime branding opportunity floats into view on Artemis II spacecraft.

Company has operated in Africa for two decades and will leverage its expertise to bring new brands to the Kenyan market.

Paper discusses how industries such as tobacco, alcohol, gambling and ultra-processed food have invested heavily in marketing strategies.

When more than 400,000 of its chocolate bars were stolen, the brand didn’t go ‘formal’. Instead, it went on a clever PR offensive.

French-based supermarket group Carrefour will open its first supermarket in Guinea in partnership with Imperial Group in mid-April 2026.

As part of its English Premier League sponsorship, global beer brand Guinness has unveiled a new campaign for its Guinness Foreign Extra Stout.

Insights from Helen McIntee-Carlisle on Africa’s shift from commodity supply to global brand ownership, powered by AfCFTA, trade access, and innovation.

After a temporary absence from Kigali, KFC is making a comeback and plans to increase its presence in the country.

The rooms will be added at an ‘unprecedented’ scale and speed ahead of the 2030 FIFA World Cup, which Morocco is co-hosting.

Experienced nation branding and strategic marketing communications specialist, Sithembile Ndaba, joins after almost 15 years with Brand SA.
Free monthly marketing news, articles, events and publication release notifications.