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Brand Purpose

Brand Purpose

Prominent fund manager believes the focus is excessive and a factor in Unilever’s poor business performance last year.

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Advertising

Advertising

Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.

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Doing Business

Doing Business

Business confidence amongst South African small business owners was decidedly low towards the end of 2021, after a notable increase in the second quarter of last year.

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Online Meetings

Online Meetings

Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.

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Consumer Trends

Consumer Trends

Report reveals the key themes businesses must understand to keep pace with rapidly evolving consumer preferences around the world.

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Media Strategy

Media Strategy

Marketers wanting to target TV audiences in two Portuguese-speaking African countries now have two new options to consider.

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App-based Marketing

App-based Marketing

It started as a messaging app for connecting families, friends and social groups. Now WhatsApp is an effective marketing tool in Africa.

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Consumer Trends

Consumer Trends

The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.

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