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AMC Member News

AMC Member News

Event to recognise Kenya’s outstanding marketing and communication campaigns for the year also celebrates MSK’s 60th anniversary.

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Marketing Predictions

Marketing Predictions

To drive growth amid continued disruption, CMOs must act decisively to prioritise their investments and their strategy, advises Gartner.

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Marketing Predictions

Marketing Predictions

Brands that pay the closest attention to meeting the individualised needs of their clients will stand a better chance of coming out on top.

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Advertising

Advertising

Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.

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Consumer Trends

Consumer Trends

Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.

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Influencer Marketing

Influencer Marketing

Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.

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Market Knowledge

Market Knowledge

Firms can benefit from social media platforms like LinkedIn and Facebook to boost networking, as well as from social tools such as Buzzsumo.

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Supply Chain

Supply Chain

More than 140,000 retailers in Kenya and Uganda will enjoy improved product assortment and affordability, company says.

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Retail Strategy

Retail Strategy

More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.

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Data Protection

Data Protection

Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.

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