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Customer Data

Customer Data

With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.

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E-commerce

E-commerce

Nigerian-based company says consumer demand saw its orders increase by 40 percent year-on-year and revenue rise by 44 percent.

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Content Marketing

Content Marketing

The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.

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Virtual Influencers

Virtual Influencers

With virtual reality seemingly the next big thing in marketing, perhaps it’s not surprising that influencers are going that way too.

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Food Marketing

Food Marketing

Company says it wants to scale the production of certain fresh food staples, which will reduce the cost to end users.

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Marketing Ethics

Marketing Ethics

Online collection of consumer data has created new and growing opportunities for alcohol marketers, global health body warns.

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Marketing Campaigns

Marketing Campaigns

Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.

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Podcasting

Podcasting

Audiences are generally young and are more likely to be female, newly published research from three African countries says.

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