Corporate Social Responsibility
March 17, 2023
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
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Industry Awards
March 17, 2023
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Email Marketing
March 16, 2023
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.
The Metaverse
March 16, 2023
The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.
Agency Business
March 15, 2023
Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.
Personal Brands
March 15, 2023
Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.
Marketing Innovation
March 14, 2023
Pilot project gets impulse purchases into the hands of tech-savvy and time-starved consumers in minutes. Why queue for melting ice creams?
Retail Strategy
March 14, 2023
Third joint-venture forecourt outlet in the country as the energy company seeks to enhance its retail offering in various parts of Africa.
Mergers and Acquisitions
March 13, 2023
SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.
Payment Strategies
March 13, 2023
Cash is still widely used around Africa – particularly in the informal economy. But a global move to instant payments may change that.
Brand Strategy
March 10, 2023
As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.
Pricing Strategy
March 10, 2023
Researchers speak out against dubious pricing strategies that are encouraging cash-strapped consumers to buy unhealth products in bulk.
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