The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.
Euromonitor believes the brands that succeed will be those that help consumers navigate uncertainty with confidence.
She becomes Marketing and Innovation Director, bringing experience across different beverage categories and consumer markets in East Africa.
The project would link the Lobito corridor on the Atlantic coast with the central corridor on the Indian Ocean coast.
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