Researchers examine why some AI ads fail while others succeed
September 8, 2026
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
LATEST news
Study examines drivers of FMCG purchases in three African markets
September 8, 2026
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
September 7, 2026
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
September 7, 2026
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
September 4, 2026
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
September 4, 2026
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
September 3, 2026
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
September 3, 2026
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
September 1, 2026
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
September 1, 2026
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
August 31, 2026
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
Self-service dispensers a pilot that won’t be rolled out, says Shoprite
August 31, 2026
Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.
African consumers reward brands that feel familiar in a meaningful way
August 31, 2026
In a high-noise environment, brands must show they understand how people live and what matters to them right now.
How to win social media shares and influence the fast-food market
August 31, 2026
Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.
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