African Marketing Confederation
Tourism Chapter

Shaping Africa’s Tourism Narrative Through Strategic Marketing

Tourism is one of Africa’s most powerful economic engines – generating jobs, stimulating investment, and fostering cultural exchange.

The African Marketing Confederation is proud to launch the Tourism Chapter, a bold initiative to elevate African tourism through the lens of world-class marketing.

 

Launched at the 2025 AMC Conference in Accra, Ghana.

2025 Conference Highlights

Charting the Course: Purpose, Mission & Vision for Africa’s Tourism Future

Our Purpose

To unlock Africa’s full tourism potential by advancing marketing excellence across the continent.


The AMC Tourism Chapter exists to close critical gaps in strategy, skills, and collaboration – enabling African destinations to compete confidently on a global stage, while deepening regional ties through shared cultural and economic value.

Our Mission

To empower tourism stakeholders across Africa with the marketing knowledge, tools, and networks they need to drive sustainable growth.


We foster innovation, elevate skills, and champion unified branding efforts that strengthen the visibility, appeal, and competitiveness of African destinations – both within the continent and beyond.

Our Vision

A connected and thriving Africa, where tourism is a catalyst for inclusive development, powered by bold marketing strategies and collaborative leadership.


We envision a continent whose diverse destinations are globally admired, regionally integrated, and proudly promoted by African voices.

Our Goals and Objectives:

  • Strengthen Marketing Capacity
  • Promote Intra-African Tourism
  • Foster Collaboration and Knowledge Sharing
  • Champion Strategic Branding and Positioning
  • Advocate for Progressive Policy
  • Drive Innovation in Tourism Marketing

The Tourism Chapter is set to become a dynamic platform for marketers, tourism professionals, and institutions committed to elevating Africa’s tourism sector through strategic collaboration and innovation. 

 

Whether you are a destination manager seeking fresh marketing approaches, a professional aiming to sharpen your tourism expertise, or an organisation looking to shape Africa’s global image, we invite you to be part of this bold, continent-wide movement. Together, we will redefine how Africa tells its tourism story.

African Marketing Confederation members

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.