African Marketing Confederation

The African Marketing Confederation is the ground-breaking Pan African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa.

Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations to exchange expertise and information, and to promote the marketing profession as a whole.

By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital and to ensure that the continent has platform for like-minded marketing professionals at the highest level. The AMC aims to grow and support Leaders in Marketing in Africa, through this platform.

The AMC founding members are also fully committed to observing each country’s unique and varying cultures, languages, standards of education and level of development which require home-grown marketing approaches designed and nurtures by Africans themselves.

The original six founding organisations

IMM: Institute of Marketing Management – South Africa
MAZ: Marketers Association of Zimbabwe
ZIM: Zambian Institute of Marketing
MSK: Marketing Society of Kenya
CIMG: Chartered Institute of Marketing Ghana
NIMN: National Institute of Marketing of Nigeria

Founding members are also the Primary members for their respective countries