Hosted by the Zambia Institute of Marketing
Africa’s Flagship Event for Marketing Leadership
The AMC Conference returns in 2026 for its fifth iteration, this time in the vibrant city of Livingstone, Zambia, proudly hosted by the Zambia Institute of Marketing.
Hosted at the Avani Hotel, steps from the iconic Victoria Falls, the conference will welcome the continent’s top marketing leaders, builders, and change-makers as they convene for high-impact conversations, collaboration, and connection.
Expect 3 days of unmatched networking, Global Insights, outstanding achievements, valuable knowledge – all against the backdrop of Zambia’s rich culture.
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What to Expect from Africa’s Flagship Marketing Gathering:
Home-Grown Strategies for Africa’s Markets
Forget one-size-fits-all. The AMC delivers marketing solutions designed by Africans, for Africa – unlocking insights and strategies that drive growth across the continent.
The Future of Marketing
Lead, don’t follow. Explore emerging trends, digital innovation, and AI-driven strategies to build brand trust and thrive in Africa’s rapidly evolving market.
Forge Pan-African Connections
Tap into a continent-wide network of leaders and marketing professionals. Exchange ideas, form strategic partnerships, and shape the future of African marketing.
Actionable Insights, Immediate Impact
Go beyond theory. Access data-driven knowledge and practical solutions you can implement today – from retail to the creative economy.
Elevate Your Expertise with Industry Pioneers
Learn from Africa’s top thought leaders and innovators. Gain world-class guidance rooted in professionalism, ethics, and Africa-focused experience.
Experience the Magic of Zambian Culture
Meet, connect, and celebrate in Livingstone at Victoria Falls. Enjoy networking, cultural experiences, and social events that leave lasting impressions.
Why You Shouldn’t Miss the
The theme of this year’s conference is
Africa’s market environment is dynamic, offering immense opportunities for businesses and professionals who understand its complexities. The 2025 African Marketing Confederation Conference theme will explore the key forces set to define the future of African marketing.
In an era where consumers demand authenticity and transparency, building and maintaining brand trust is crucial. Learn from industry experts on how to foster long-term brand trust and customer loyalty.
Stay ahead with insights into Africa’s evolving market dynamics, cultural shifts, and changing consumer preferences. Discover how leading brands adapt to remain relevant and competitive in this fast-changing environment.
As AI, automation, and digital transformation reshape the industry, the connection between marketing and technology is more critical than ever. Discover how emerging technologies and data-driven strategies can enhance engagement, drive growth, and create new opportunities in Africa’s dynamic market.
Nestled just steps from the thunderous Victoria Falls, the Avani Victoria Falls Resort in Livingstone offers a setting as awe-inspiring as the ideas that will shape Africa’s marketing future.
Delegates can expect a seamless blend of comfort, culture, and adventure – from zebra-dotted lawns and riverside sunsets to world-class facilities designed for connection and creativity. It’s the perfect backdrop for Africa’s flagship marketing gathering in 2026.
Previous AMC Conferences
The African Marketing Confederation has successfully organised four impactful conferences to date. The inaugural event took place in 2022, hosted by the Marketers Association of Zimbabwe.
Our second continental conference took place in 2023 in partnership with the Uganda Marketers Society, followed by a dynamic 2024 gathering in the vibrant city of Mombasa, Kenya, and a milestone 2025 edition hosted in Accra, Ghana.























Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.