2026 AMC Conference

Hosted by the Zambia Institute of Marketing

23-25 September 2026

23-25 September 2026
Livingstone, Zambia

Livingstone, Zambia

Africa’s Flagship Event for Marketing Leadership

Join the

AMC
Conference 2026

AMC Conference 2026

in Zambia

The AMC Conference returns in 2026 for its fifth iteration, this time in the vibrant city of Livingstone, Zambia, proudly hosted by the Zambia Institute of Marketing.

Hosted at the Avani Hotel, steps from the iconic Victoria Falls, the conference will welcome the continent’s top marketing leaders, builders, and change-makers as they convene for high-impact conversations, collaboration, and connection.

Expect 3 days of unmatched networking, Global Insights, outstanding achievements, valuable knowledge – all against the backdrop of Zambia’s rich culture.

Sign Up For Updates Here:

2026 AMC Conference:

Turning African Strengths into Global Impact

What to Expect from Africa’s Flagship Marketing Gathering:

Home-Grown Strategies for Africa’s Markets 

Forget one-size-fits-all. The AMC delivers marketing solutions designed by Africans, for Africa – unlocking insights and strategies that drive growth across the continent.

The Future of Marketing

Lead, don’t follow. Explore emerging trends, digital innovation, and AI-driven strategies to build brand trust and thrive in Africa’s rapidly evolving market.

Forge Pan-African Connections

Tap into a continent-wide network of leaders and marketing professionals. Exchange ideas, form strategic partnerships, and shape the future of African marketing.

Actionable Insights, Immediate Impact

Go beyond theory. Access data-driven knowledge and practical solutions you can implement today – from retail to the creative economy.

Elevate Your Expertise with Industry Pioneers

Learn from Africa’s top thought leaders and innovators. Gain world-class guidance rooted in professionalism, ethics, and Africa-focused experience.

Experience the Magic of Zambian Culture

Meet, connect, and celebrate in Livingstone at Victoria Falls. Enjoy networking, cultural experiences, and social events that leave lasting impressions.

Why You Shouldn’t Miss the 

AMC Conference 2025

Unmatched Networking

Connect with the largest gathering of decision-makers and industry leaders from across Africa and beyond.

Global Insights

Engage with delegates from around the world, sharing diverse perspectives on today’s marketing challenges and opportunities.

Celebrate Excellence

Join us for the prestigious AMC Awards, honouring outstanding achievements in African marketing.

Learn from the Best in Marketing

Gain valuable knowledge and strategies from leading marketing professionals from Africa and beyond.

Experience Ghana’s Rich Culture

Immerse yourself in Ghana’s vibrant culture, from its rich history and art to its delicious cuisine and warm hospitality.

Who Attends AMC Conferences

Who Attends AMC Conferences

The theme of this year’s conference is

Thriving in Africa’s Evolving Markets:
Trust, Trends, and Technology

Africa’s market environment is dynamic, offering immense opportunities for businesses and professionals who understand its complexities. The 2025 African Marketing Confederation Conference theme will explore the key forces set to define the future of African marketing.

Building Brand Trust in Africa

In an era where consumers demand authenticity and transparency, building and maintaining brand trust is crucial. Learn from industry experts on how to foster long-term brand trust and customer loyalty.

Emerging Marketing Trends in Africa

Stay ahead with insights into Africa’s evolving market dynamics, cultural shifts, and changing consumer preferences. Discover how leading brands adapt to remain relevant and competitive in this fast-changing environment.

The Role of Technology in African Marketing

As AI, automation, and digital transformation reshape the industry, the connection between marketing and technology is more critical than ever. Discover how emerging technologies and data-driven strategies can enhance engagement, drive growth, and create new opportunities in Africa’s dynamic market.

Livingstone

Where Ideas Flow as Powerfully as the Falls

Nestled just steps from the thunderous Victoria Falls, the Avani Victoria Falls Resort in Livingstone offers a setting as awe-inspiring as the ideas that will shape Africa’s marketing future.

Delegates can expect a seamless blend of comfort, culture, and adventure – from zebra-dotted lawns and riverside sunsets to world-class facilities designed for connection and creativity. It’s the perfect backdrop for Africa’s flagship marketing gathering in 2026.

Previous AMC Conferences

The African Marketing Confederation has successfully organised four impactful conferences to date. The inaugural event took place in 2022, hosted by the Marketers Association of Zimbabwe.

Our second continental conference took place in 2023 in partnership with the Uganda Marketers Society, followed by a dynamic 2024 gathering in the vibrant city of Mombasa, Kenya, and a milestone 2025 edition hosted in Accra, Ghana.

Register for AMC Conference 2026

Join the Leaders Shaping Africa’s Marketing Future at the

AMC Conference 2026

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.