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MARKETING FORUM
2024 AMC Awards recognise marketing excellence from the continent
By our African Marketing Confederation News Team | 2024
Glittering awards ceremony in Mombasa recognises top marketing teams and brands for their innovation and excellence.
Brands from Kenya and Uganda dominated the 2024 AMC Awards, held immediately following the conclusion of the three-day AMC Marketing Forum in Mombasa, Kenya.
The awards honour top marketing teams and brands which have developed and executed innovative campaigns that effectively engaged with their target audiences over the previous 12 months.
The team from Stanbic Bank Uganda celebrates its Brand of the Year win with the AMC leadership. Photo: AMC
Entries were judged by an independent panel of senior marketers. The Chairperson of the judging panel, Emuron Alemu, said the awards are “not just about a pat on the back and recognising ourselves, but are about inspiring and setting standards and benchmarks; showcasing the kind of work that inspires [us] to do better and set the benchmark for the year to come”.
Brand of the Year
Brand of the Year is the prestigious category which honours the brand that has demonstrated exceptional performance, innovation and leadership in the African marketing industry over the past year.
The Gold Award went to Stanbic Bank Uganda. The Silver Award went to Mi One of Uganda. Bronze was a three-way tie between Johnnie Walker Kenya, WhiteCap Kenya and Guinness Kenya.
Campaign of the Year
This top honour is awarded to the campaign that stands out as the most exceptional marketing effort of the year.
Gold was awarded to the Guinness Match Day campaign by Guinness Kenya. Silver went to the Chaka Chaya Ne Eco Cash campaign by Eco Cash Zimbabwe. Bronze was awarded to Billionz Zizino by Ithuba Uganda.
Most Effective Campaign of the Year
This category recognises the campaign that achieved the most significant results in terms of business impact, driven by strategic use of technology, data and innovative approaches.
Gold was awarded to Stanbic National School Championship by Stanbic Bank Uganda. Silver was awarded to the Mi One Product Launch by TMI Technologies Uganda. Bronze went to OK Grand Challenge by OK Zimbabwe.
Tourism and Destination Marketing Campaign of the Year
This category recognises the most outstanding marketing campaign within the tourism and hospitality industry.
Silver was awarded to Destination Zambia by the Zambia Tourism Agency. There was no Gold or Bronze winner.
Best Use of Local Insights
This category celebrates campaigns that have successfully tapped into local culture, traditions and consumer behaviour to create highly resonant and effective marketing communications.
Gold went to Bart AI by Johnnie Walker Kenya. Silver went to Game of Change by Unicef Uganda. Bronze was awarded to Billionz Ziziano by Ithuba Uganda.
Best Social Media Campaign of the Year
This category celebrates the most effective and creative use of social media platforms in a marketing campaign.
Gold was awarded to the Mi One Product Launch by TMI Technologies Uganda. Silver went to Billionz Ziziano by Ithuba Uganda. Bronze was a two-way tie between Gilbff from Gilbeys Gin Kenya and The Bar is Set from The Bar Kenya.
Best Cause-Related Campaign
This category recognises the most impactful campaign that aligns a brand with a social cause or issue.
The Gold award went to Saving the Caps by WhiteCap Kenya. Silver was awarded to Stanbic National School Championship from Stanbic Bank Uganda. Bronze went to End Child Marriage by Unicef Uganda.
Call for more entries in 2025
Concluding the awards ceremony, AMC President Helen McIntee congratulated all winners and called for even more entries from across Africa for the 2025 awards taking place in Ghana.
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