2026 AMC Conference Programme

Livingstone, Zambia

23–25 September 2026

Pre-Conference
Day 1 Programme
Day 2 Programme
Day 3 Programme

Pre-Conference: 22 September 2026

Programme
LOGISTICS

Arrival and Check-in at Avani Victoria Falls Hotel and partner hotels

Starts:

07:00
Avani Victoria Falls Hotel

Speakers:

N/A
LOGISTICS

Masterclass Registration

Starts:

07:00
Avani Victoria Falls Hotel

Speakers:

N/A
LOGISTICS

Registration & Check-in for Conference

Starts:

09:00
Avani Victoria Falls Hotel

Speakers:

N/A
MASTERCLASS

Local Roots to Global Shelf Space – Leveraging African Culture and Heritage to Build African Brands

Starts:

09:00
Avani Victoria Falls Hotel – Zebra Conference Room

Speakers:

Mabel Mung’omba – Lead Consultant & CEO, Upstart and Belcomm – Zambia
OPTIONAL PAID ACTIVITY

River Cruise (booking required)

Starts:

15:00
Radisson Hotel

Speakers:

N/A
SUNSET

River Walk

Starts:

17:30
Avani Victoria Falls Hotel

Speakers:

N/A
EVENING

Kingfisher Cocktail Event on the Lawn (Dress: Casual)

Starts:

18:00
Avani Victoria Falls Hotel

Speakers:

N/A

Day 1: 23 September 2026

Programme
LOGISTICS

Registration & Check-in for the Conference

Starts:

07:00
Avani Victoria Falls Hotel

Speakers:

N/A
PLENARY

Welcome by Country Body Presidents and Africa Confederation Presidents, Goverment Address, Keynote & Summit Open

Starts:

09:00
Main

Speakers:

Ed Kieswetter, Founder & CEO, vEKtor Solutions Laboratory (Pty) Ltd | President, The Da Vinci Institute for Technology Management – South Africa
REFRESHMENT

Tea Break

Starts:

10:30
Exhibition Foyer

Speakers:

N/A
AMC OPENING

Conference Welcome and Opening Address

Starts:

11:30
Main

Speakers:

Dr Matongo Matamwandi, President of the AMC · Dr Lucy Nyundo, Vice-President of ZIM
OPENING PLENARY

Africa Rising in a Multipolar World: From Emerging Market to Demand Architect

Starts:

12:30
Main

Speakers:

Mamadou Bah, Founder of AfreekaPlay & VASCONEX · Côte d’Ivoire
REFRESHMENT

Lunch and Networking

Starts:

13:00
Dining Hall

Speakers:

N/A
KEYNOTE & LEADERSHIP DIALOGUE

Brand Africa: Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage

Starts:

14:00
Main

Speakers:

Matongo Matamwandi, President of the AMC – Zambia (Moderator), Oriane Abouattier Canfrin, Director of Marketing, Communications & CSR at Ecobank – Côte d’Ivoire, Mohamed Salah Ben Slamia, Founder of MUSE Agency – Tunisia, Macklean Kukundakwe, Marketing Manager at Coca-Cola Beverages UG – Uganda
IMMERSION

The Africa Rising Exchange

Starts:

14:45
Main

Speakers:

Leading Marketing in Africa’s Complex Economies : Misikir Mulugeta, Business Consultant – Ethiopia, Trust, Ethics and Consumer Confidence : Agrippa Mugwagwa, MD at Xarani (Private) Ltd – Zimbabwe, Marketing the African Opportunity : Mohamed Salah Ben Slamia, Founder of MUSE Agency – Tunisia, Marketing Nations, Cities & Public Institutions : Matongo Matamwandi, AMC President – Zambia. Facilitator: Helen McIntee Carlisle, Vice-President of the World Marketing Council and the AMC – South Africa
EVENING

Cultural Networking Evening (Dress: Cultural Heritage)

Starts:

19:00
Radisson Blu

Speakers:

N/A

Day 2: 24 September 2026

Programme
REFRESHMENT

Tea & Coffee in Exhibition Foyer

Starts:

08:30
Exhibition Foyer

Speakers:

N/A
PLENARY

Marketing for Good: Y2030 & Beyond

Starts:

09:00
Main

Speakers:

Hermawan Kartajaya, Co-Founder of the Asia Marketing Federation
KEYNOTE & LEADERSHIP DIALOGUE

Marketing Leadership in the AI and Digital Economy: Governing Data, Trust and Competitive Advantage

Starts:

09:30
Main

Speakers:

Dr Bolajoko Bayo-Ajayi, President, National Institute of Marketing of Nigeria (NIMN), Kwabena Agyekum, Registrar & Chief Executive Officer of CIMG – Ghana (Moderator), Jacqueline Muller, Industry Co-ordinator at Belgium Campus iTversity – South Africa, Misikir Mulugeta, Business Consultant – Ethiopia, Agrippa Mugwagwa, MD at Xarani (Private) Ltd – Zimbabwe, Mpumelelo Zondi, South Africa Country Manager at Humanz – South Africa
KEYNOTE & LEADERSHIP DIALOGUE

Marketing as an Economic Lever: Driving AfCFTA, Digital Trade and Global Market Access

Starts:

10:15
Main

Speakers:

Mwewa Besa, Executive Director, Transfrontier Management Services Ltd – Zambia, Brian Silungwe, Executive Head of Marketing and Innovation at African Grey Insurance Limited – Zambia (Moderator), Mark Pritchard, Managing Director, MAP Consulting – Abidjan, Prof Douglas Boateng, Professor Extraordinaire, Ghana
REFRESHMENT

Tea in Exhibition Foyer

Starts:

11:00
Exhibition Foyer

Speakers:

N/A
IMMERSION

Solutions Studio Live

Starts:

11:30
Main

Speakers:

Proving Marketing’s Economic Impact: Tim Ekandjo, Branding, Marketing, Communications & Sustainability Officer at Mobile Telecommunications – Namibia, Reputation, Crisis and Leadership in the Age of AI: Terushka Heuvel, Director at Edelman Africa – South Africa, The Africa Rising CMO: Macklean Kukundakwe, Marketing Manager at Coca-Cola Beverages UG – Uganda, Africa’s Creative and Digital Exports: Nuno Soares, Director of Xonguila Magazine – Mozambique, Facilitator: Asheeqah Buccas, Head Lecturer and Programme Co-Ordinator at IMM Graduate School – South Africa
REFRESHMENT

Lunch in Dining Hall

Starts:

13:00
Dining Hall

Speakers:

N/A
KEYNOTE ADDRESS

Sustainability, Trust and Purpose: Building Brands for Long-Term Global Relevance

Starts:

14:00
Main

Speakers:

Lorraine Mlenga, Strategy, Digital & Data Executive at Old Mutual – Malawi
HOST NATION EXCHANGE

Zambia Rising: Banking, Economics and Creative Enterprise Building the Host Nation’s Next Chapter

Starts:

14:30
Main

Speakers:

Humphrey Chola, Lead: Strategic Communications at Agra – Zambia, Bluseke Bluseke, CEO and Founder of Blink Group – Zambia, Mabel Mungomba, Marketing Consultant and CEO – Zambia, Moderator: Dr Lucy Nyundo, Vice-President of ZIM – Zambia
SPECIAL FEATURE & LEADERSHIP DIALOGUE

Youth Voices, Global Choices: Africa’s Young Creators and the Future of Marketing Leadership

Starts:

15:15
Main

Speakers:

Gillian Rusike, Founder & CEO at MAZ & AMC Vice President (Moderator) – Zimbabwe, Tim Ekandjo, Branding, Marketing, Communications & Sustainability Officer at Mobile Telecommunications – Namibia, Nuno Soares, Director of Xonguila Magazine – Mozambique, Shaduri Umutoniwase, Chief Marketing Officer at the Kigali International Financial Centre, Dr Bolajoko Bayo-Ajayi, President, National Institute of Marketing of Nigeria (NIMN)
EVENING

Pre-Award Drinks

Starts:

17:30
Radisson Blu

Speakers:

N/A
EVENING

Awards Gala Evening (DRESS: Formal Evening Wear)

Starts:

18:00
Radisson Blu

Speakers:

N/A

Day 3: 25 September 2026

Programme
REFRESHMENT

Tea & Coffee in Exhibition Foyer

Starts:

08:30
Exhibition Foyer

Speakers:

N/A
PLENARY

Intro to the World Marketing Council

Starts:

09:00
Main

Speakers:

Helen McIntee Carlisle, Vice President, World Marketing Council and the AMC
CLOSING PLENARY & LEADERS DIALOGUE

Africa Rising at the Global Marketing Table: Leadership Commitments for an AI-Enabled, Digitally Competitive Future

Starts:

09:30
Main

Speakers:

Euphrem Odilon Gbaguidi, Chief Executive Officer, Avis+ · Côte d’Ivoire, David Balikuddembe, Vice President of the AMC (Moderator) – Uganda, Matongo Matamwandi, President of the AMC – Zambia, Helen McIntee Carlisle, Vice President of the AMC – South Africa, Gillian Rusike, Vice President of the AMC – Zimbabwe, Kwabena Agyekum, Vice President of the AMC – Ghana
AMC CLOSING

Africa Rising: The Leadership Commitment

Starts:

10:15
Main

Speakers:

Matongo Matamwandi, President of the AMC
REFRESHMENT

Tea in Exhibition Foyer

Starts:

11:00
Exhibition Foyer

Speakers:

N/A
PLENARY

Combined Closing Plenary

Starts:

12:00
Main

Speakers:

N/A
REFRESHMENT

Lunch in Dining Hall

Starts:

13:00
Dining Hall

Speakers:

N/A
EVENING

Social Evening

Starts:

18:00
Main

Speakers:

N/A