2026 AMC Conference Programme
Livingstone, Zambia
23–25 September 2026
Pre-Conference: 22 September 2026
Programme
LOGISTICS
Registration
Starts:
Avani Victoria Falls Hotel
Speakers:
N/A
LOGISTICS
Arrival and Check-in at Avani Victoria Falls Hotel and partner hotels
Starts:
07:00
Avani Victoria Falls Hotel
Speakers:
N/A
MASTERCLASS
Training day
Starts:
09:00
Main
Speakers:
LOGISTICS
Registration & Check-in for Conference
Starts:
14:00
Avani Victoria Falls Hotel
Speakers:
N/A
EVENING
Informal gatherings and hosted networking at delegates’ own leisure
Starts:
18:00
Avani Victoria Falls Hotel
Speakers:
Day 1: 23 September 2026
Programme
LOGISTICS
Registration & Check-in for the Conference
Starts:
07:00
Avani
Speakers:
PLENARY
Joint Opening Plenary together with TICON Africa and ASCON: Official Welcome to Confederations and Member Bodies
Starts:
09:00
Main
Speakers:
Mr David Gowu, Mr Mutongo Matamwandi, Dr Ronald Mlalazi, Dr Clement Sinyangwe, Dr Lucy Nyundo, Mr Henry Lukwesa
REFRESHMENT
Tea Break
Starts:
11:00
Exhibition Foyer
Speakers:
AMC OPENING
Conference Welcome and Opening Address
Starts:
11:30
Main
Speakers:
Dr Matongo Matamwandi, DDr Lucy Nyundo
OPENING PLENARY
Africa Rising in a Multipolar World: From Emerging Market to Demand Architect
Starts:
12:30
Main
Speakers:
Mamadou Bah
REFRESHMENT
Lunch and Networking
Starts:
13:00
Dining Hall
Speakers:
KEYNOTE & LEADERSHIP DIALOGUE
Brand Africa: Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage
Starts:
14:00
Main
Speakers:
Michaella Rugwizangoga, Matongo Matamwandi, Oriane Abouattier Canfrin, Mohamed Salah Ben Slamia, Macklean Kukundakwe
IMMERSION
The Africa Rising Exchange
Starts:
14:45
Main
Speakers:
Misikir Mulugeta, Agrippa Mugwagwa, Mohamed Salah Ben Slamia, Matongo Matamwandi, Helen McIntee Carlisle
EVENING
Official Welcome and Cultural Networking Evening – Radisson Blu
Starts:
19:00
Radisson Blu
Speakers:
Day 2: 24 September 2026
Programme
REFRESHMENT
Tea & Coffee in Exhibition Foyer
Starts:
08:30
Exhibition Foyer
Speakers:
PLENARY
Marketing for Good: Y2030 & Beyond
Starts:
09:00
Main
Speakers:
Hermawan Kartajaya
KEYNOTE & LEADERSHIP DIALOGUE
Marketing Leadership in the AI and Digital Economy: Governing Data, Trust and Competitive Advantage
Starts:
09:30
Main
Speakers:
Dr Bolajoko Bayo-Ajayi, Kwabena Agyekum, Jacqueline Muller, Misikir Mulugeta, Agrippa Mugwagwa, Mpumelelo Zondi
KEYNOTE & LEADERSHIP DIALOGUE
Marketing as an Economic Lever: Driving AfCFTA, Digital Trade and Global Market Access
Starts:
10:15
Main
Speakers:
Mwewa Besa, Brian Silungwe, Mark Pritchard, Prof Douglas Boateng
REFRESHMENT
Tea in Exhibition Foyer
Starts:
11:00
Exhibition Foyer
Speakers:
IMMERSION
Solutions Studio Live
Starts:
11:30
Main
Speakers:
Tim Ekandjo, Terushka Heuvel, Macklean Kukundakwe, Nuno Soares, Asheeqah Buccas
REFRESHMENT
Lunch in Dining Hall
Starts:
13:00
Dining Hall
Speakers:
KEYNOTE ADDRESS
Sustainability, Trust and Purpose: Building Brands for Long-Term Global Relevance
Starts:
14:00
Main
Speakers:
Lorraine Mlenga
HOST NATION EXCHANGE
Zambia Rising: Banking, Economics and Creative Enterprise Building the Host Nation’s Next Chapter
Starts:
14:30
Main
Speakers:
Humphrey Chola, Bluseke Bluseke,
Mabel Mungomba, Boston Nkuname, Dr Geofrey Mumba
SPECIAL FEATURE & LEADERSHIP DIALOGUE
Youth Voices, Global Choices: Africa’s Young Creators and the Future of Marketing Leadership
Starts:
15:15
Main
Speakers:
Mpumelelo Zondi, Gillian Rusike, Tim Ekandjo, Nuno Soares, Michaella Rugwizangoga, Dr Bolajoko Bayo-Ajayi
EVENING
Social Evening
Starts:
19:00
Avani Victoria Falls Hotel
Speakers:
Day 3: 25 September 2026
Programme
REFRESHMENT
Tea & Coffee in Exhibition Foyer
Starts:
08:30
Exhibition Foyer
Speakers:
PLENARY
Intro to the World Marketing Council
Starts:
09:00
Main
Speakers:
Helen McIntee Carlisle
CLOSING PLENARY & LEADERS DIALOGUE
Africa Rising at the Global Marketing Table: Leadership Commitments for an AIEnabled, Digitally Competitive Future
Starts:
09:30
Main
Speakers:
Euphrem Odilon Gbaguidi, David Balikuddembe, Matongo Matamwandi, Helen McIntee Carlisle, Gillian Rusike, Kwabena Agyekum
AMC CLOSING
Africa Rising: The Leadership Commitment
Starts:
10:15
Main
Speakers:
Matongo Matamwandi
REFRESHMENT
Tea in Exhibition Foyer
Starts:
11:00
Exhibition Foyer
Speakers:
PLENARY
Combined Closing Plenary
Starts:
12:00
Main
Speakers:
REFRESHMENT
Lunch in Dining Hall
Starts:
13:00
Dining Hall
Speakers:
SPECIAL FEATURE
Free time
Starts:
14:00
Main
Speakers:
EVENING
Awards Gala Evening
Starts:
18:00
Avani Victoria Falls Hotel
Speakers: