Advertising Strategy - African Marketing Confederation

Incoming CEO says brand messaging is viewed with growing suspicion by consumers and having others speak for your brand is ‘very important’.

When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

With an eye on the 2025 Africa Cup of Nations taking place in the North African country, Orange Maroc signs Real’s Brahim Diaz.

‘Networks of corruption’ and inadequate resources at regulatory authorities mean up to 80% of popular brands of drinks could be fake.

She brings many years of experience in business consulting and advisory services, and was previously CEO of Weber Shandwick Africa.

South Africa’s IMM Institute recognises 2025’s top achievers at its annual Excellence Awards and Gala Dinner in Johannesburg.

Four past and current soccer stars go on a ‘pub crawl’ in search of a bar showing the big game – and stocking Lay’s potato chips.

She has been serving on the drinks company’s Global Executive Committee and is a past Managing Director of Africa Emerging Markets.

Study finds that guests who are empowered to customise their hotel rooms in small ways are more likely to become loyal customers.

Celebrities and organisations with social-cause agendas could use the power of fanbases to successfully push their social goals.

Consumers are still most receptive to ads on traditional platforms